Many people have contributed to this website and we are thankful to them all for their hard work.

Alex Ellinis
Founder and Director at Global Online Education
Alf Janssen
Sales & Strategy Lead at SAP
Allen Mueller
Chief revenue officer, Miller Heiman Group
Andrew Dugdale
President of
Andy Moorhouse
Head of Insight for Blue Sky Performance Improvement
Angie Dixey
Founding Director at Angie Dixey Ltd
Anonymous Author
Sales Executive
Barbara Crane
head of financial services industry and digital natives at Google Cloud
Ben Turner
Chief Operating Officer at Association of Professional of Sales (APS)
Bev Burgess
Senior Vice President & ABM Practice Leader at the Information Technology Services Marketing Association
Bob Appollo
Founder of UK-based Inflexion-Point Strategy Partners
Brice Faure
Large Deals Manager – Strategic Customer Program EMEA North at SAP
Bryan McCrae
Sales Psychologist
Candace Lun Plotkin
Global Director of Knowledge for B2B Marketing & Sales at McKinsey
Carl Day
National Sales Director for Channel Sales at Toshiba TEC UK
Cathy Ward, Operating Partner at Keensight Capital
Operating Partner at Keensight Capital
Choi, Yong Joo, PhD
Professor and Vice Chancellor at the Seoul School of Integrated Science and Technology
Chris Whyatt
Fellow of the APS
Christina Kemper
Senior Vice President of Sales, EMEA at CallidusCloud
Claire Edmunds
Founder and CEO of Clarify
Claudia Filsinger
Founder at Moving Maps Ltd
Claus J Breede
Global Vice President at SAP
Dr Colin MacKenzie
Academic at Edinburgh Napier University
Craig McKell
Chief Executive at Revenue Performance Management Group International
Daniela Preciado
Global Programme Manager at SAP Sales Learning
Dante Joseph Ricci
Global Industry Marketing Lead Public Sector and Smart Cities at SAP
Therapist, Coach and Coach-Supervisor at Royal Society of Arts
David Kean
Chairman at Catalyst
David Norris
Sales Director at SKF UK & Ireland
Deirdre Coleman
Content Director, MAPS, the Medical Affairs Professional Society
Dominic Houlder
Adjunct Professor at London Business School
Dominique Côté
Global Executive the Summit Group
Doug Hutton
Vice President of Consulting at Corporate Visions
Dr Alexander C Bauer
Senior Lecturer at Wittenborg University of Applied Sciences
Dr Carmen Simon
Chief Science Officer at Corporate Visions
Dr Christine Eastman
Senior Lecturer at Middlesex University’s Business School
Dr Javier Marcos
Director of Learning for Performance Ltd
Dr Jeremy Noad
Dr Noad coaches sales leaders and teams
Dr Melanie Ashleigh
Associate Professor at University of Southampton Business School
Dr Monica Franco-Santos
Senior Lecturer in Business Performance and Compensation at Cranfield School of Management
Dr Paolo Aversa
Lecturer in Strategy at Cass Business School
Dr Paul Johnston
Principal Lecturer at Sheffield Business School
Dr Phil Squire 2023
CEO at Consalia
Dr Philip Squire
CEO of Consalia
Dr Rein Sikveland
Research Associate at Loughborough University
Dr Roy Whitten
Whitten & Roy Partnership
Dustin Deno is SVP of Global Sales at Showpad
SVP of Global Sales at Showpad
Eileen Chua is the Managing Director for SAP Singapore
Managing Director at SAP Singapore
Elizabeth Stokoe
Professor of Social Interaction at Loughborough University
Dr Fred Kiel
Chair of the Board at KRW International
Grant Van Ulbrich
Global Director at Royal Caribbean Cruises Ltd
Helma Betts
Business Psychologist, Mediator and Coach
Homayoun Hatami
Partner at McKinsey
Iain Masson
RVP UK & Nordics at Showpad
Ian Helps
Director and shareholder of Consalia
James Robertson
President at The Summit Group
Jamie Anderson
Chief Sales Officer at Xactly
Jane Baker
Commercial Director at 2Heads
Jim Preston - Director of Sales UKI & Nordics at Showpad.
VP EMEA Sales at Showpad
Joanna Aitkens
Freelance Journalist at Aitkens Media Ltd
Joe Collins
Senior Consultant, Corporate Visions
John Moore,
Jorge Pérez
Attorney at Law
Julie Thomas is President and CEO of ValueSelling Associates
President and CEO at ValueSelling Associates
Managing Director at Urgo Medical
Managing Director at Urgo Medical
Katherine Collins
Senior Director of Global Sales Leadership programmes at SAP
Kenneth Le Meunier-FitzHugh
Senior Lecturer at the University of East Anglia
Kevin Kelly
Founder & Managing Director at Pace Digital Sales
Laurent Douek
VP Sales, Middle and Eastern Europe at SAP
Lennie A Monteiro
Director, Sales Performance at Sysco Canada Inc
Leslie R Hines
Partner and European CEO at Performance Management Group
Louise Sutton
Academy Director at Consalia
Luke Skinner
Responsible for Global Strategic Initiatives at SAP
Maria Valdivieso de Uster
Partner at McKinsey & Company’s Marketing & Sales Practice
Mark Bryce
Director at United Carlton
Mark Cheever
Project Manager of the Skills Assessment Program at SAP
Mark Crofton
Global VP of Sales Coaching at SAP and leads the Data-Driven Coaching initiative
Mark Davies
Managing Director of Segment Pulse Limited
Mark Hollyoake
Co-founder and Director at Customer Attuned Ltd.
Mark W Johnston
Alan and Sandra Gerry Professor of Marketing and Ethics
Martin Ryan
Chief Development Officer at CPM Group of Companies Asia Pacific
Matt Brown
Commercial Director at Stratas Business Solutions
Matt Horenkamp
VP Innovation Factory, SAP Americas
Michael Quinlan
Regional Vice President at SAP
Michael Sweeney
Sales Team Leader Managed Print Service
Michelle Charles
Global Head of Diversity and Inclusion for SAP’s sales organisation
Mick Fowler
Group Sales Manager at Arena Group
Mike Nevin
Managing Director at Alliance Best Practice Ltd
Mike Schultz
Director at RAIN Group Center for Sales Research
Neil Rackham
Nick de Cent
Founder of the International Journal of Sales Transformation
Nicolas Biltgen
Head of Licence Management, Audit and Compliance at SAP France
Nigel Turner
Independent Consultant Specialising in Sales and Marketing Strategy
Ofer Zilberman
VP Global Sales Operations & Enablement at Board International
Paul Devlin
Head of Business Analytics and Database & Technologies at SAP MENA
Peter Amor
Chief Operating Officer at Premium Engagements at SAP Services
Peter Lavers
Co-founder and Director at Customer Attuned Ltd
Phil Linter
Apprenticeship General Manager at Consalia Limited
Phil Styrlund
CEO at The Summit Group
PJ Nisbet
Managing Director at ValueSelling Associates
Professor Malcolm Higgs
Professor of Human Resources at University of Southampton Business School
Nick Lee
Professor of Marketing at Warwick Business School
Professor Zakary Tormala
Associate Professor at Stanford Graduate School of Business
Rainer Stern
Global Vice President at SAP
Richard Hilton
Managing Director EMEA at Miller Heiman
Richard Vincent
Fellow at Cranfield University
Robert Chapman
Chartered Manager at Chartered Management Institute
Rod Tonna-Barthet is President and Chief Executive Officer at KYOCERA Document Solutions UK.
President and Chief Executive Officer at KYOCERA Document Solutions UK
Rodrigo Guesalaga
Senior Lecturer and Director of the Key Account Management Club
Roger Brooksbank
Associate Professor of Marketing at the University of Waikato
Roger Byatt
Teaching Fellow at University of Portsmouth
Roy Chua
Head of Innovation Office, SAP Asia Pacific & Japan
Sakis Tassoudis
General Manager and Vice President at SAP’s Financial Services
Sam Fullerton
Emeritus Professor of Marketing at Eastern Michigan University (USA)
Sarah Edge
General Manager, UK & Ireland for HMD Global
Saurabh Mishra
Associate Principal at McKinsey
Head of Sales and Account Management at Cyber Digital Solutions
Sharath Burla
Executive Vice President and CEO at Asia Pacific NTT Data Business Solutions
Shaun Thomson
CEO at Sandler Training
Stacey Danheiser
President of SHAKE Marketing Group at SHAKE Marketing Group
Stefan Funk
Global Programme Lead at SAP Sales Learning
Stuart Lotherington
Senior Partner at SBR Consulting
Tamara Schenk
Research Director at CSO Insights
Tim Cummins
CEO at International Association for Contract & Commercial Management (IACCM)
Tim Mason is chief executive officer, Eagle Eye Solutions Ltd.
Chief Executive Officer at Eagle Eye Solutions Ltd
Tim Riesterer 2021
Chief Strategy and Research Officer, Corporate Visions
Todd Snelgrove
Global Manager at Value with SKF
Waldemar Adams
Global SVP at SAP
Warren G Langley is Global MD of negotiation skills development consultancy Scotwork Ltd
Global MD of negotiation skills development consultancy at Scotwork Ltd
Zahed Subhan
Clinical Professor at Drexel University