Monday, September 24th, 2018

Driving positive behaviours

Summary In this research, I conducted an action research project (McNiff & Whitehead, 2006) as a sales manager worker researcher leading six salespeople in the large enterprise business-to-business software market in the United States. I evaluated the applicability of Squire’s Client-Centric Values framework (Squire, 2009) and how its positive behaviours can be driven utilising a balanced approach of transformational and…