“For sales to become a true profession, we must find better ways to bridge the gap between theory and practice.”
Professor Neil Rackham
In response to the trends in today’s business environment – automation, consumer power, globalisation, technology advances – the role of the sales function is undergoing an almost seismic transformation.
The International Journal of Sales Transformation is here to help you make sense of that transformation.
The Journal offers:
- Game-changing thinking from the business world
- Research and thought-leadership from leading academics and commentators
- Genuine insights and practical solutions that will help you transform strategy and execution
- Tools to help you to make the most of our content
Our mission is to bridge the gap between businesses and academic research to bring you the best of both worlds.
Our frequently updated online channel is building into a major multimedia resource for the benefit of sales and business leaders, researchers and consultants.
The International Journal of Sales Transformation is also available in print four times a year (with each edition also accessible online).