Latest News

KEEP UP TO DATE with the latest sales news from around the world, including stories and developments with a commercial, educational and political theme of potential interest to sales leaders and their teams.

Working together to deliver growth

June 26th, 2019 by

How L&D can support sales transformation by collaborating with the sales leadership team. In this case study, RS Components Director of Learning and Development, Ian Wearne explains how L&D, sales leadership and salespeople collaborated to create a sales development programme that is transforming employee engagement and sales performance. In keeping salespeople at the top of their game, learning and development… 

Enabling the digital sales force of today and tomorrow

June 26th, 2019 by

As the modern workspace is changing and the workforce is becoming more social, mobile and digital, corporate learning functions need to adapt their ways of providing training and enablement. This is especially true when enabling the sales force. SAP’s Learning2Go organisation provides SAP sales colleagues with offerings that harness digital and virtual innovations, empowering them with the most up-to-date and… 

Growing together

June 25th, 2019 by

How to work with strategic customers to create joint solutions for growth. Article summary Persistent, disruptive forces impacting profitable growth are intensifying, and as a result, companies in many industries face slower growth and accelerating commoditization of product and service margins. Given marketplace complexity and dynamic shifts in how customers buy, traditional business models are threatened and new strategies and… 

Selling in a sea of sameness

June 25th, 2019 by

When your competitors are floating in a sea of sameness you need to make sure you are waving not drowning. In the second of a series of articles in which Dr Simon Kelly and Dr Paul Johnston explore customer value and differentiation, they are joined by co-author Stacey Danheiser to ask: are you selling in a sea of sameness? In… 

Spotlight on Sandler

June 25th, 2019 by

In this, the first of a series of articles on sales methodologies, I want to turn the spotlight onto Sandler Selling. Introduced by the late David Sandler in 1967 as an antidote to conventional product-centric, hard-sales tactics, the approach aims to achieve a more equitable balance of power between the buyer and the seller. By emphasising rapport-building and empathy, and… 

Cruise line receives sales award

June 25th, 2019 by

Royal Caribbean Cruises have been presented with the APS Investor in Sales award for passing the professional registration assessment. Professional registration with the APS demonstrates a commitment to ethical selling and the Investor in Sales award is granted to sales teams when more than 50 percent pass an exacting test. So far, more than 130 salespeople in the company’s pan-European… 

APS expanding globally and locally

June 25th, 2019 by

The Association of Professional Sales held its first meeting in francophone Africa on 19 June. The inaugural event in Dakar, Senegal, featured a presentation by Emmanuel Delvaux, Global Sales and Marketing Director, Schlumberger. Delvaux, who also doubles as International Development Manager of the APS, discussed “The art of negotiation: what challenges for a win-win approach?” Meanwhile, in the UK, the… 

TomTom recognition

June 25th, 2019 by

TomTom Telematics has been recognised as an Investor in Sales for its commitment to ethical sales standards. More than 50 per cent of a company’s sales team are required to pass the APS professional registration assessment to gain this status. TomTom’s pass rate, across their UK sales force, was 100 per cent and their sales team now appear on the… 

Easier online sales

June 25th, 2019 by

Multiorders has launched software that makes it easy for vendors to sell across multiple online platforms to raise visibility, increase reach and boost orders. It offers automated stock-tracking and shipping management, easy management of purchase orders, as well as the reduced cost and creation of shipping labels. Free trial and further information available at: +

New incentives platform

June 25th, 2019 by

Edenred UK recently launched Connect Incentive, an SaaS-based incentives platform designed to drive performance through their channel or internal sales and customer service teams. The platform enables incentive programmes to be set up in minutes rather than weeks or months, removing admin challenges, and making them more cost-effective to run because they don’t need a costly IT project to get… 

AI boosts CRM

June 25th, 2019 by

Intelligent platforms that integrate sales enablement and communications tools reduce salespeople’s admin burden and make the 18% of the time they spend in CRM more effective, according to a white paper from consultants Strategy to Revenue that quotes statistics from a 2018 Forbes article “Why Sales Reps Spend Less Than 36% Of Time Selling (And Less Than 18% In CRM)”…. 

Basic sales jobs at risk

June 25th, 2019 by

Elementary sales jobs are among those at high risk of automation in England, according to recent analysis by Office for National Statistics (ONS). Around 1.5 million jobs (7.4%) in England are at high risk of some of their duties and tasks being automated in the future. “When considering the overall risk of automation, the three occupations with the highest probability… 

Student sales stars are real deal

June 25th, 2019 by

Scotland’s Edinburgh Napier University recently hosted rising sales stars from both sides of the Atlantic at a two-day sales contest. A team from the University of Texas Dallas jetted in to take on talent from Coventry, Sheffield Hallam and the home university at the UK University Sales Competition, sponsored by Textron Aviation. Edinburgh Napier third-year student Max Hampapa emerged as… 

Science missing from most sales transformations, McKinsey

June 25th, 2019 by

Science is the missing ingredient most sales transformations lack, and advances in the “science” of change such as digital, analytics, and supporting methodologies can increase programmes’ odds of success by three to four times. These are the main conclusions of a new article “Meet the missing ingredient in successful sales transformations: Science” by management consultancy McKinsey. The authors highlight four… 

Study uncovers sales leadership challenges

June 25th, 2019 by

The overwhelming priority for sales leaders is improving sellers’ ability to communicate value while their top challenge is hiring, a new survey from global performance improvement company RAIN Group finds. Top Sales Leadership Challenges and Priorities brings together the views of 423 sales, enablement, and company leaders to better understand their greatest obstacles and primary focus over the next 12… 

Technology is driving servitisation

March 27th, 2019 by

This report from Cranfield’s KAM and Strategic… 

Winning customers in an age of digital transformation

March 22nd, 2019 by

When companies embark on a digital transformation journey, they undertake a challenging quest for new business models, as they seek to leverage digital innovations to generate value for their customers and to differentiate from their competition. SAP’s Digital Elite Programme enables its salespeople to pitch a digital journey that is a perfect fit for their customers. The digital revolution is… 

Alliance sales: the third-generation sales model

March 21st, 2019 by

Alliances between organisations can be marriages made in heaven, or they can go horribly wrong…. When organisations are first formed, whether in garages in Silicon Valley or back bedrooms in Bangalore, the original founders use the first-generation sales model to grow the business. That is, they “sell to” people. They sell to fellow enthusiasts to convince them to join the… 

Transitioning from sales training to sales education

March 21st, 2019 by

As part of a wider professionalisation of the sales function, forward-looking companies are discovering the benefits of sales education as a way to equip their people to thrive in today’s complex and challenging business environment. Today’s business landscape is challenging in multiple ways: it’s super competitive; technology is forcing us to deal with change and adapt our go-to-market models at… 

Putting the value in value propositions

March 21st, 2019 by

This is the first of a series of articles in which the authors explore customer value and differentiation. In this article Dr Simon Kelly and Dr Paul Johnston consider the importance of customer value and its criticality in building effective value propositions. They draw together their experience as marketing and sales practitioners, their recent academic and commercial research, and their…