Latest News

KEEP UP TO DATE with the latest sales news from around the world, including stories and developments with a commercial, educational and political theme of potential interest to sales leaders and their teams.

The triumph of data over intuition

April 26th, 2021 by

How businesses must adapt to the new world of virtual selling. When the Coronavirus pandemic swept across the world in 2020, it is safe to say that all industries were dramatically disrupted and forced to reassess their operations and ways of working. However, the sales industry was one of the business sectors that was significantly turned on its head by… 


3 steps to reinventing GTM

April 23rd, 2021 by

How top sales innovators are embedding data and technology throughout their organisations to reimagine sales for the “next normal”. Sales has always been a “sensing” organisation, attuned to changes in customer sentiment, shifts in demand, and the requirements of different buying stages. But those senses are being flooded as customers shift to digital engagement, leaving sellers with more channels to cover… 


Supercharging our sales conversations

April 23rd, 2021 by

Selling power comes not from how much conversation we manage to get through, but the quality of the conversation. Supercharging sales is the overall theme of this edition of the International Journal of Sales Transformation, so I thought it might be appropriate to focus on a topic that has long been a focus of mine: how can salespeople supercharge their… 


Landmark merger for UK sales profession

April 23rd, 2021 by

What does the merger mean for the sales profession as a whole? AH: In the UK, this clears up what people have been potentially confused about: one body being more focused on the custodianship of sales and the standards of sales, and the other being perhaps more commercial – open to sponsorship and doing magazines and award ceremonies. I think… 


Supercharging sales

April 23rd, 2021 by

UK lawmakers warn that Britain is suffering from a shortage of salespeople and sales skills. MPs say much more needs to be done to recruit and train people with strong B2B selling skills. Last month’s report by Westminster’s All-Party Parliamentary Group for Professional Sales underlined a persistent problem for the sales profession in the United Kingdom: quite simply, not enough… 


Key trends in sales tech

February 26th, 2021 by

What you need to know about how sales enablement technology is advancing. As is usual at this time of year, I have spent a lot of time thinking about enablement’s current state. Before I take a journey through sales-enablement technology trends, let’s briefly explore enablement and B2B sales, as both of these topics are influencing the outlook for technology for… 


Fast forward to the future

February 26th, 2021 by

Waldemar Adams explains how SAP’s sales organisation moved quickly to adapt in a year of dramatic change. iJosT: What do you think are the most important issues around sales currently? W A: What we see is that we are anyhow in a transition in the world of selling that has now accelerated because of the pandemic situation. Most of it… 


Team tenure

February 26th, 2021 by

Why understanding team tenure can be a key to healthy sales-team dynamics and a rapid alignment of teams. The longer a team has spent together with the same composition of team members, the more harmonious interpersonal relationships become. The shared experience builds trust and psychological safety, leading to smoother team processes, more effective use of resources and increased team performance… 


It’s time to level up!

February 26th, 2021 by

Four forever changes transforming b2b revenue activities. Sales and marketing leaders, it’s time to level up. Buyers are searching for more information on their own, without talking to a sales rep. That means they are engaging with your content further down the funnel. As a result, your content can’t be just a companion to a sales-led customer conversation; it needs… 


Here’s what’s changing

February 26th, 2021 by

The key issues for B2B sales leaders in 2021. 2020 proved to be a challenging year for many B2B sales organisations. Certain sectors powered ahead (for example, anything associated with e-commerce or digital transformation) but many other industries suffered significant declines in demand. 2021 will inevitably bring further challenges. Whilst the emergence of effective vaccines offers some hope for recovery,… 


Welcome aboard (digitally)!

February 26th, 2021 by

How sales-enablement platforms can help us make a success of virtual onboarding. One positive to come out of 2020 was the accelerated push for digitalisation. For some, this meant learning to video call friends and family. For others, it meant moving every single work-related process from in-person to online. Now, we’re comfortable with hosting entirely virtual events, conducting virtual sales… 


Advice for KAMs during Covid

November 10th, 2020 by

Reports from Cranfield Key Account Management Forum’s online series. Staying positive and focused in uncertain times Andy Bounds, a leading sales communications expert, advocates putting emphasis on creating “positivity and productivity”. Using the “Yes, if…” technique allows individuals and teams to focus on the key few outcomes that are needed to make an objective achievable and then ensure that those… 


Imagine…

November 9th, 2020 by

How will leadership change in the digital future? Imagine… You are strolling on a boardwalk by the beach. The warm rays of the sun are tickling your nose as you savour the beautiful scenery. Suddenly, darkness takes over, the sun vanishes, and there is a mist in the air. A tornado! A huge swirling spout of water, this massive monster… 


Mind the (skills) gap!

November 9th, 2020 by

The team’s work began in late 2016, when it was observed that sales metrics for SAP sales executives – while in line with or slightly above industry standards – were not meeting sales management expectations. With a worldwide digital transformation in full swing, it was imperative that SAP’s sales executives were well-trained to help customers understand and implement emerging innovations… 


Focus on sales technology

November 9th, 2020 by

Beyond the gimmick Digital sales rooms: are they fact or fancy? For some time, the sales industry has been considering how innovations like augmented reality (AR) and virtual reality (VR) can support the sales process. However, for many, they simply represents a gimmick rather than a genuine means of engaging with buyers and adding value to the experience. However, with… 


What’s your customer’s unique value story?

November 6th, 2020 by

Do you have compelling answers to three crucial customer questions: why change, why you, why now? Generic value propositions, while they might be of some use in persuading potential prospects to make initial contact with you as a potential vendor, aren’t very helpful when it comes to setting your customer’s expectations about the specific value that they will derive from… 


The Magic 6

November 6th, 2020 by

How to lead virtual (and hybrid) meetings. In spring 2020, meetings changed. Instead of physically meeting up with colleagues, everything moved online during lockdown. Of course, sales teams have been catching up with colleagues in the field by phone or video chat for years, but, in March, everything went remote: team meetings, client meetings and much, much more. While meetings… 


First apprentices qualify for Level 4

July 27th, 2020 by

In a major step forward for professional selling, UK professional body the Association of Professional Sales has highlighted the achievements of 15 young salespeople who have become the first to complete a new, nationally recognized apprenticeship in sales. The pioneering 15 have successfully completed the Level 4 apprenticeship for sales executives. They have been trained by their employers and the… 


What’s it like working in sales?

July 9th, 2020 by

A career in selling can be vibrant, fast-paced, bold and exciting. It can also be demanding, challenging and subject to long hours in a busy, target-driven environment. But the sales function is the bedrock of any business so, if you’re committed to developing client relationships and providing valuable solutions, sales can be a highly rewarding, dynamic and fulfilling long-term career…. 


Latest courses for students and apprentices

July 9th, 2020 by

Never before have there been so many options for students, apprentices and aspiring sales professionals to study and gain valuable qualifications and commercial experience. Academic sales programmes are available to those anticipating a sales career either as university and college courses for undergraduate students on leaving school or at postgraduate level. Postgraduate options (often aimed at more experienced individuals) include…