Hot Topics

Business is changing faster than ever. And sales is transforming to meet the rigour and pace of this demanding new environment – new concepts, new skills, new technology. The Journal keeps you up to date with it all, focusing on the key issues in a straightforward, easy-to-read style.

The three truths of sales enablement

July 26th, 2021 by

Like any change-management programme, effective sales enablement is not rocket science but remains challenging to deliver. I am constantly amazed by the poor understanding of enablement in the go-to-market space. Many overcomplicate it; others oversimplify and dismiss its value. I recently delivered a webinar with the Sales Enablement Society, titled “The Only Enablement Operating Model You’ll Ever Need.” In that… 


Do millennials have a chance?

April 26th, 2021 by

The theme of my research is to explore the extent to which companies need to adapt and change to cater to a multi-generational workforce, define what the distinct differences really are using facts data, and in the process also draw out similarities. I will look at how stereotypes and unconscious bias skew realities, responses and attitudes. My research seeks to… 


The triumph of data over intuition

April 26th, 2021 by

How businesses must adapt to the new world of virtual selling. When the Coronavirus pandemic swept across the world in 2020, it is safe to say that all industries were dramatically disrupted and forced to reassess their operations and ways of working. However, the sales industry was one of the business sectors that was significantly turned on its head by… 


Omnichannel here to stay for B2B sales

April 23rd, 2021 by

Covid-19 has cemented omnichannel interactions as the… 


Need to know for 2021

February 26th, 2021 by

Q: What do you see as the “new sales normal” emerging post-Covid? What will be different from before over the longer term? Mark Davies: A few things, all of which were trends that were occurring anyway (the Covid-forced recession has just accelerated these trends). Firstly, the trend whereby customers buy via digital channels will intensify. This is because customers know… 


AI and sales

December 12th, 2019 by

As tech companies move to digitize the front office, digital start-ups have been flooded with cash in recent years, as they search for a way to use historical data such as emails and customer call logs to help average salespeople emulate the best. The following passages (in double quotes) taken from a recent story in Fortune magazine ask whether AI… 


Acquisition not the same as expansion

June 26th, 2019 by

The 1st Annual Customer Expansion Marketing and… 


Debunking the myths about the future of sales

June 25th, 2019 by

A Harvard Business School professor’s insights into the science of sales. In this interview with Deirdre Coleman, Frank Cespedes, Senior Lecturer at Harvard Business School, dispels the myths surrounding technology’s impact on the future of sales and why the need to rethink sales also means rethinking sales leadership. He considers the social and financial impact of sales productivity, and stresses… 


Selling in a sea of sameness

June 25th, 2019 by

When your competitors are floating in a sea of sameness you need to make sure you are waving not drowning. In the second of a series of articles in which Dr Simon Kelly and Dr Paul Johnston explore customer value and differentiation, they are joined by co-author Stacey Danheiser to ask: are you selling in a sea of sameness? In… 


Acquisition is not the same as expansion

March 21st, 2019 by

In sales, acquiring new business and expanding existing relationships is not the same thing – in which case, why do so many companies have the same conversations with prospects as they do with customers? Over the past two years we have undertaken new, original research focused on existing customer conversations. After a decade of hype surrounding the provocative selling approach,… 


Which sales methodology is best for your organisation?

March 21st, 2019 by

There is a general recognition – backed by the latest research from CSO Insights and others – that sales organisations that have adopted a structured approach to selling consistently and often dramatically outperform their less-effective competitors. One of the key foundations of a structured approach to selling involves the adoption of an appropriate sales methodology. You might think of these… 


The “Fourth Value Conversation”

December 18th, 2018 by

What is the “Fourth Value Conversation”? We asked Tim Riesterer, author of The Three Value Conversations. Q: What is the “Fourth Value Conversation” and why is there a need for it now? We’re calling it “Expand Value”. It’s that part of the customer conversation lifecycle where you’re looking to ensure more renewals, communicate price increases and generate upsells and cross-sells… 


Sales enablement, AI and other hot topics

December 18th, 2018 by

As the business world is increasingly disrupted by digital, sales enablement is coming of age. Is this relatively new discipline the key to competitive success for sales organisations? A variety of sales enablement hot topics were on the agenda at Miller Heiman’s 2018 Sales Enablement Summit at the Nobu Hotel in London on 8 November. Not least was the fact… 


GST focuses on disruption and resilience

December 18th, 2018 by

Consalia graduates and keynote speakers came together to discuss strategies to thrive in today’s disruptive business environment. As the business environment becomes ever more uncertain, with constantly accelerating change and increasing market disruption, both organisations and individuals need to become more resilient. But what kind of toll does this disruption take and how can we become more resilient? These were… 


Implementing KAM 2: the KAM Framework

December 18th, 2018 by

As we explore how to build a KAM programme, we need to consider strategy – customer by customer. In the first article of this series inspired and adapted from our book Implementing KAM, we explored the reasons why KAM is becoming critical for selling organisations and the customers they serve, why a shift towards a customer-centric approach is critical, and… 


ABM: a foundation for partnership

December 18th, 2018 by

Bob Apollo on Building Scalable Businesses Account-based marketing (ABM), along with its all-embracing cousin “account-based everything”, have been touted by its promoters as a miracle cure capable of halting the precipitate decline in conventional marketing effectiveness – and derided by cynical detractors as just another over-hyped trend. As with most new(ish) trends, the reality is probably somewhere in between. The… 


SPIN Selling

December 18th, 2018 by

In this series of articles we look at some of the most popular sales methodologies. What’s the difference between a methodology and a process? In sales, the methodology is the application of general – possibly universal – principles to the way we approach a component of the sales cycle albeit that it may also be contextual. A process, in contrast,… 


Social selling – five key concepts

September 24th, 2018 by

Social selling is still about conversations. But you will need to update your sales model. All of us in sales are well aware that the way people buy has changed. Salespeople are no longer part of the buying process “by right”. Thanks to the Internet, buyers are better informed and more autonomous than ever before. Somehow we have to be… 


Insight into sales talent: the power of big data

May 17th, 2018 by

Sales talent analytics can drive competitive advantage and unlock new sources of corporate wealth. Pretty much everyone these days has heard of “big data”, but how many firms are actually using it to unlock new sources of corporate wealth in connection with their talent? Let’s start at the beginning: what is big data? Google defines it as: “Extremely large data… 


Replicants replace salespeople?

March 26th, 2018 by

“More human than human”: The motto of the Tyrell Corporation, from the 1982 film Blade Runner. Recently watching that movie again, in preparation for a showing of the sequel Blade Runner 2049, I was struck (as I often am) by the interesting differences in what we can imagine the future to be like for different technologies. Of course, Blade Runner…