Time for CPD

Salespeople hold extensive power, influencing buying decisions that potentially have significant commercial impact and which can dictate both the future trajectory of their customers and the success of their own organisations. With so much responsibility falling on the shoulders of their salespeople, why then don’t more companies embed a learning culture within their sales organisations, especially in the context of today’s rapidly evolving business landscape?

To find out more, we asked some distinguished sales leaders three key questions: do salespeople have time to learn, what is preventing them from participating in continuing professional development, and what would most facilitate continuing professional development within sales organisations?