Research Centre

Credible research is the foundation of the Journal’s approach to understanding what works and what doesn’t in sales. Most importantly, it tells us why. Here you’ll find the latest research from academic institutions, top consultancies and industry sales leaders – including the Journal’s own specially commissioned research – interpreted from a business perspective.

2021 7.3 Research Review – edited by Jeremy Noad

July 27th, 2021 by

The research review aims to help readers keep up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include four themes that focus on sales performance, customer management, capability development and sales behaviours. Sales… 


Agile leadership

July 27th, 2021 by

How applicable is agile leadership within a traditional organisational structure? The focus of my research project will be understanding what makes an agile leader and their ability to create and manage an agile organisation. What are the specific characteristics, cultural traits and mindset that define an agile leader and what makes them different? I investigate whether it is possible for… 


The Emerging Importance of Ethical Leadership

July 26th, 2021 by

Nostos (Ancient Greek: νόστος) is a theme common in Ancient Greek literature. It was brought to life in Homer’s Odyssey. Nostos concerns an epic hero returning home by the sea and retaining both his status and identity. In a metaphorical sense, I planned to use Homer’s Odyssey to draw upon my business life experiences and journey. Little did I know… 


Psychological contract

July 26th, 2021 by

Introducing the psychological contract into sales education The “psychological contract” approach in organisational terms makes claims for greater mutual commitment and motivation (Rousseau, 1995) and reciprocation (Coyle-Shapriro and Kessler, 2002). The importance of the psychological contract has been highlighted in the supply-chain context, especially in terms of how it may mediate the breaking of supplier relationships (Eckerd, Boyer, Qi, Eckerd,… 


Past, present and future of sales enablement

July 26th, 2021 by

Exploring the last decade of sales and sales enablement and what’s in store for the next ten years. There’s no question that B2B sales and the ways in which we sell have rapidly and fundamentally changed during the past year. But how does that compare with the past decade and, more importantly, where is the industry headed next? For many… 


MAJOR PURCHASES BY MOBILE PHONE

July 26th, 2021 by

USED CAR BUYERS IN THE UK NOW… 


BUYERS’ PERCEPTIONS DIFFER FROM SELLERS’

July 26th, 2021 by

65% OF SELLERS SAY THEY “ALWAYS” PUT… 


2021 7.2 Research Review – edited by Jeremy Noad

April 26th, 2021 by

The research review aims to help readers keep up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include four themes that focus on sales performance, capability development, sales behaviours and sales automation. Sales… 


Cultural and emotional barriers which cause resistance to change

April 26th, 2021 by

Literature review “The true measure of leadership is to confront the anxiety of the people of their time.” This quote by Jacinda Ardern, current Prime Minister of New Zealand, beautifully summarises the essence of leadership and reveals a depth in leadership qualities only acknowledged and explored by a few. Through introspective and autoethnographic work on developing and applying the ability… 


Do millennials have a chance?

April 26th, 2021 by

The theme of my research is to explore the extent to which companies need to adapt and change to cater to a multi-generational workforce, define what the distinct differences really are using facts data, and in the process also draw out similarities. I will look at how stereotypes and unconscious bias skew realities, responses and attitudes. My research seeks to… 


B2B BUYERS PREPARED TO SPEND $1M+ ONLINE

April 23rd, 2021 by

DESPITE CONVENTIONAL WISDOM THAT BIG-TICKET SALES REQUIRE… 


WORKING-FROM-HOME BURNOUT

April 23rd, 2021 by

FOR SALESPEOPLE, THE DEMANDS OF THE CONNECTED… 


Omnichannel here to stay for B2B sales

April 23rd, 2021 by

Covid-19 has cemented omnichannel interactions as the… 


2021 7.1 Research Review – edited by Jeremy Noad

February 26th, 2021 by

The research review aims to help readers keep up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include four themes that focus on sales performance, customer management, capability development, and sales behaviours. Sales… 


4 GROWTH PILLARS FOR CSOs

February 26th, 2021 by

THE KEY TO ACCELERATING REVENUE GROWTH FOR B2B SALES… 


CROSS-SELLING SUCCESS POST-MERGER

February 26th, 2021 by

REALIZING THE FULL POTENTIAL OF CROSS-SELLING AFTER… 


2020 Q2 Research Review – edited by Jeremy Noad

November 9th, 2020 by

The research review aims to help readers keep up to date on recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include three themes that focus on sales performance, customer management, and capability development. Sales Performance Combined… 


Improved leadership communication

November 9th, 2020 by

How storytelling can help bridge the gap between management and teams. Even as we are communicating all the time, even if we are surrounded by communication all day, it is neither easy nor simple: “The single biggest problem in communication is the illusion that it has taken place,” according to Whyte (1950). From my experience, I believe he is right…. 


Leadership in the digital future

November 9th, 2020 by

What are the required leadership behaviours that will help leaders succeed in the digital age, and to what extent do our leaders need to change their leadership behaviour in the future? Over 24 years I have held various sales and sales support roles at SAP. I had the chance to work with the largest customer (Siemens) as a Global Account… 


THE CHANGING FACE OF B2B SALES

November 6th, 2020 by

The pandemic has understandably forced a rapid…