Research Centre

Credible research is the foundation of the Journal’s approach to understanding what works and what doesn’t in sales. Most importantly, it tells us why. Here you’ll find the latest research from academic institutions, top consultancies and industry sales leaders – including the Journal’s own specially commissioned research – interpreted from a business perspective.

2019 Q4 Research Review – edited by Jeremy Noad

December 13th, 2019 by

These pages aim to keep readers up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research from a range of academic journals. In this edition, the abstracts are across three themes that focus on sales performance, customer management, and behavioural studies. Sales Performance Ethical leadership leads to higher sales performance Given… 


Impossible to ignore

December 13th, 2019 by

Understanding the science of unforgettable selling presentations. Controlling your 10% For over a century, scientists have studied how much people remember (and conversely, how much they forget) after being exposed to new information. A psychological concept called the “Forgetting Curve” (Figure 1) suggests that people lose information over time when they make no effort to retain it. In the first… 


Purpose as a profit centre

December 13th, 2019 by

How can we, with an improved understanding of SAP’s purpose and promise, support global account leaders to strengthen their business conversations and relevance? During one of the meetings with SAP’s Corporate Strategy team we discussed the Maslow pyramid (Maslow 1943: 370-396) and how it links to the maturity of partnerships. We wondered if purpose is considered as the highest level… 


The State of Sales – 2019: trends and stats

December 12th, 2019 by

Analytics Adding analytics increases win rates by… 


Tracking sales enablement impact

December 12th, 2019 by

More than 30% of organisations are now… 


Building trust with social media

December 12th, 2019 by

35% of salespeople rank trust as the… 


Virtual training can be better than the classroom

September 11th, 2019 by

New, controlled field test proves effectiveness of online alternative. When it comes to creating lasting behaviour change in salespeople, the assumption is that virtual sales skills training is a pale imitation of in-person classroom training. But what if an online training alternative could be proven as effective, if not more effective than classroom training? Can you imagine the possibilities for… 


NeGOtiate&WIN

September 11th, 2019 by

How a unified negotiations approach drives customer loyalty and more revenue for SAP. The digital revolution is having a dramatic effect on the sales world. Listening to the customer, taking their concerns and strategic objectives on board, and using their feedback to identify the best possible solution has always proved to be an effective strategy. However, sales success can also… 


Navigating choppy economic waters

September 10th, 2019 by

World-class sellers don’t expect success; they prepare for it. On the face of it, sellers appear to be on a winning streak. New figures from CSO Insights (the research division of Miller Heiman Group) reveal that, over the period 2017–19, sales organisations globally saw a 7% increase across both revenue and quota target attainment. However, before sales teams are too… 


2019 Q3 Research Review – edited by Jeremy Noad

September 10th, 2019 by

These pages aim to keep readers up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research from a range of academic journals. In this edition, the abstracts are across two themes that focus on sales performance and sales behaviours Sales Performance Fail fast in the initial stages of the sales process… 


Gaining executive access

September 10th, 2019 by

The approach advocated by so many executive access strategies finished dead last. Original research explores messaging approaches for gaining access to senior execs… and which approach works best. Getting meetings with senior executives has never been more important, but any salesperson you ask will say that it’s now harder than ever. The conventional wisdom is that, if you want to… 


Research identifies three key sales competencies

September 10th, 2019 by

As B2B buying behaviour evolves, how can sales organisations adapt? This is the third of a series of articles in which Dr Simon Kelly, Dr Paul Johnston and Stacey Danheiser explore customer value and differentiation. In this article they offer an early view into their latest research around the roles and competencies required by salespeople to help their organisations differentiate… 


Questions or insights?

September 10th, 2019 by

Context is important in sales meetings. Successful approaches vary according to the level and function of the executive you are speaking to and how far along the buying journey they may be. Writing in Harvard Business Review, Journal contributor Dr Frank Cespedes and Tracy DeCicco warn of the negative consequences of choosing the wrong sales approach for the circumstances, such… 


Inside sales organisations risk losing 24% of employees

September 10th, 2019 by

Some 24% of inside sellers are actively looking for a new job, with the three most common reasons being dissatisfaction with the competitiveness of compensation package, manager quality, and the degree of respect the organisation shows employees. That’s according to findings from Gartner’s Global Labor Market Survey. The survey also highlights factors that would pull sales representatives to similar jobs… 


CSOs’ top three 2019 priorities – Gartner

September 10th, 2019 by

1. Improve effectiveness of sales development activities… 


Why seamless is important

September 10th, 2019 by

Success metrics are refocusing around customer experience…. 


Acquisition not the same as expansion

June 26th, 2019 by

The 1st Annual Customer Expansion Marketing and… 


Working together to deliver growth

June 26th, 2019 by

How L&D can support sales transformation by collaborating with the sales leadership team. In this case study, RS Components Director of Learning and Development, Ian Wearne explains how L&D, sales leadership and salespeople collaborated to create a sales development programme that is transforming employee engagement and sales performance. In keeping salespeople at the top of their game, learning and development… 


2019 Q2 Research Review – edited by Jeremy Noad

June 26th, 2019 by

These pages aim to keep readers up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research from a range of academic journals. In this edition, the abstracts are across three themes that focus on behavioural studies, sales performance and customer management. Behavioural studies True grit, for salespeople as well as John… 


Putting personalization to the (field) test

June 26th, 2019 by

Here we set out to discover what sort of communications personalization actually does drive action. One of the most-quoted lines in movie history comes from the classic film The Godfather. After Michael, the emerging leader of the Corleone crime family, lays out a ruthless plan for revenge against his enemies, he punctuates his strategy with the memorable line: “It’s not…