Research Centre

Credible research is the foundation of the Journal’s approach to understanding what works and what doesn’t in sales. Most importantly, it tells us why. Here you’ll find the latest research from academic institutions, top consultancies and industry sales leaders – including the Journal’s own specially commissioned research – interpreted from a business perspective.

2021 7.4 Research Review – edited by Jeremy Noad

September 28th, 2021 by

The research review aims to help readers keep up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include four themes that focus on sales performance, customer management and sales automation. Sales Performance Being… 


The Trust Dividend

September 28th, 2021 by

The strategic implications of trust building in B2B client relationships and the way towards enhancing them to create mutual economic value. Trust is recognised as a central concept in relationship marketing (Blois 1999) and this may be attributed to the significant impact on many outcomes in this area (Seppanen, Blomquist and Sundquist (2007). This paper considers the strategic implications of… 


GADs: mindsets, methods and models

September 28th, 2021 by

What makes a great global account director? What do we mean by great? Across both academia (Yip & Bink, 2007) and industry it is acknowledged that the main task of a GAD is to coordinate the sales and support of a company serving a customer that has negotiated global terms. Therefore, my definition of a great GAD is one who… 


Avoid the parity trap

September 28th, 2021 by

Differentiating your solutions in highly competitive categories. Are you struggling to create a truly unique value proposition that sets you apart from your competition? You’re not alone. In fact, 88 percent of marketers and sellers surveyed by B2B DecisionLabs aren’t confident their buyers understand what makes their solution unique or valuable. In well-defined categories, many companies can solve the same… 


CSO POST-PANDEMIC CHECKLIST

September 27th, 2021 by

GARTNER SUGGESTS EIGHT STEPS TO CREATE COMPETITIVE… 


THE VALUE OF TRUST ONLINE

September 27th, 2021 by

OVER ONE THIRD (35%) OF UK ONLINE… 


2021 7.3 Research Review – edited by Jeremy Noad

July 27th, 2021 by

The research review aims to help readers keep up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include four themes that focus on sales performance, customer management, capability development and sales behaviours. Sales… 


Agile leadership

July 27th, 2021 by

How applicable is agile leadership within a traditional organisational structure? The focus of my research project will be understanding what makes an agile leader and their ability to create and manage an agile organisation. What are the specific characteristics, cultural traits and mindset that define an agile leader and what makes them different? I investigate whether it is possible for… 


The Emerging Importance of Ethical Leadership

July 26th, 2021 by

Nostos (Ancient Greek: νόστος) is a theme common in Ancient Greek literature. It was brought to life in Homer’s Odyssey. Nostos concerns an epic hero returning home by the sea and retaining both his status and identity. In a metaphorical sense, I planned to use Homer’s Odyssey to draw upon my business life experiences and journey. Little did I know… 


Psychological contract

July 26th, 2021 by

Introducing the psychological contract into sales education The “psychological contract” approach in organisational terms makes claims for greater mutual commitment and motivation (Rousseau, 1995) and reciprocation (Coyle-Shapriro and Kessler, 2002). Best-practice practitioner sales training promotes trust-based relationship building, in order to overcome price objections and maintain profit margins. However, it does not necessarily explain how this can be achieved in… 


Past, present and future of sales enablement

July 26th, 2021 by

Exploring the last decade of sales and sales enablement and what’s in store for the next ten years. There’s no question that B2B sales and the ways in which we sell have rapidly and fundamentally changed during the past year. But how does that compare with the past decade and, more importantly, where is the industry headed next? For many… 


MAJOR PURCHASES BY MOBILE PHONE

July 26th, 2021 by

USED CAR BUYERS IN THE UK NOW… 


BUYERS’ PERCEPTIONS DIFFER FROM SELLERS’

July 26th, 2021 by

65% OF SELLERS SAY THEY “ALWAYS” PUT… 


2021 7.2 Research Review – edited by Jeremy Noad

April 26th, 2021 by

The research review aims to help readers keep up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include four themes that focus on sales performance, capability development, sales behaviours and sales automation. Sales… 


Cultural and emotional barriers which cause resistance to change

April 26th, 2021 by

Literature review “The true measure of leadership is to confront the anxiety of the people of their time.” This quote by Jacinda Ardern, current Prime Minister of New Zealand, beautifully summarises the essence of leadership and reveals a depth in leadership qualities only acknowledged and explored by a few. Through introspective and autoethnographic work on developing and applying the ability… 


Do millennials have a chance?

April 26th, 2021 by

The theme of my research is to explore the extent to which companies need to adapt and change to cater to a multi-generational workforce, define what the distinct differences really are using facts data, and in the process also draw out similarities. I will look at how stereotypes and unconscious bias skew realities, responses and attitudes. My research seeks to… 


B2B BUYERS PREPARED TO SPEND $1M+ ONLINE

April 23rd, 2021 by

DESPITE CONVENTIONAL WISDOM THAT BIG-TICKET SALES REQUIRE… 


WORKING-FROM-HOME BURNOUT

April 23rd, 2021 by

FOR SALESPEOPLE, THE DEMANDS OF THE CONNECTED… 


Omnichannel here to stay for B2B sales

April 23rd, 2021 by

Covid-19 has cemented omnichannel interactions as the… 


2021 7.1 Research Review – edited by Jeremy Noad

February 26th, 2021 by

The research review aims to help readers keep up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include four themes that focus on sales performance, customer management, capability development, and sales behaviours. Sales…