September 30th, 2024 by Journal Of Sales Transformation
Whilst AI is unlikely to completely replace salespeople in complex B2B environments, it certainly has the potential to make good salespeople even more effective. Here are a few of the most important ways in which salespeople are using AI: +
September 30th, 2024 by Journal Of Sales Transformation
There is no doubt that AI is going to play an increasingly important role in facilitating complex B2B sales. Here are a few ways in which sales managers can harness AI to coach their salespeople more effectively: +
September 30th, 2024 by Simon Kelly, Dr Paul Johnston and Stacey Danheiser
Learning is not just important; it’s essential for success in sales. When we saw the headline on the cover of this Journal (edition 9.5) “Do Salespeople Have Time to Learn” we were left with a massive feeling of déjà vu and drifted towards a discussion of what was top of the pop charts when we first heard that said. Thankfully,…
April 24th, 2024 by Journal Of Sales Transformation
Researching prospects can be a time-consuming activity but is essential to success. Used judiciously, AI can help streamline the process. Then it’s time to make contact… See Sales Tips 101 “Opening a conversation” +
April 24th, 2024 by Journal Of Sales Transformation
Trust plays a major role in our prospective customer’s decision-making. Here are a few of the most important ways in which salespeople can establish trust: +
April 23rd, 2024 by Journal Of Sales Transformation
Sales managers need to both trust and be trusted by their sales team. Here are a few of the most important ways in which this can be established: +
April 22nd, 2024 by Scott Waugh
In this dissertation from an MA SALES MANAGEMENT programme in 2017-18, the author explores the extent to which trust is important when applying the Challenger Selling approach. The Challenger Sale (hereafter Challenger) is a selfconsidered advancement in value-based selling (Dixon and Adamson, 2011). The approach caught the critical attention of the selling profession and academia (Rapp, Bachrach, Panagopoulos, and Ogilvie,…
April 22nd, 2024 by Mark Hollyoake
B2B trust research: what’s next? Abstract New academic research on trust will build on insights generated through Mark Hollyoake’s 2020 doctoral thesis (see previous article). They aim to dig deeper into the role of the “Boundary Spanner in relational trust development”, based on eight years of academic research through the University of Southampton. The original research Boundary spanners: What are…
February 19th, 2024 by Journal Of Sales Transformation
Of course, every new salesperson needs to have a clear understanding of what they are selling. But product knowledge is never enough to ensure success. Bob Apollo lists five things every new (and existing) salesperson needs to master: +
February 19th, 2024 by Journal Of Sales Transformation
For many salespeople, their obvious career goal is to advance into sales management. Unfortunately, this can turn into a frustrating move. Here’s what aspiring sales managers need to consider: +
October 13th, 2023 by Journal Of Sales Transformation
Sales managers have a responsibility to identify, understand and address the root causes of individual underperformance in their teams. Here are a few of the key considerations: +
October 13th, 2023 by Journal Of Sales Transformation
By 2026, B2B organizations that unify their…
October 13th, 2023 by Journal Of Sales Transformation
No matter how comprehensive the training programme provided by their employer, salespeople need to establish and implement their own personal development plan. Bob Apollo highlights a few key considerations: +
September 6th, 2023 by Donald Howieson
Developing a contract between coachee and coach works to improve virtual sales coaching. +
September 5th, 2023 by Journal Of Sales Transformation
Gartner has devised its Generative Value Messaging…
September 5th, 2023 by Journal Of Sales Transformation
Continuing our new series of sales tips, Bob Apollo discusses five things to bear in mind when preparing for your next significant sales conversation. How we plan and prepare for a sales conversation has a huge impact on the outcome. Preparation: +
September 5th, 2023 by Journal Of Sales Transformation
Following on from our new Sales Tips 101 column, Bob Apollo presents a parallel series of tips for sales managers, starting with the “Keys to effective coaching”. Coaching is perhaps the most important task of any sales manager, and the thing most likely to impact their team’s performance. Here are five principles to bear in mind when developing our ability…
July 10th, 2023 by Journal Of Sales Transformation
The rising number of mobile malware attacks is in many cases attributable to people not protecting their smartphones, according to IT support specialists CloudTech24[NdC1] . What can you do? Here are five tips: [NdC1]Please keep the link +
July 10th, 2023 by Journal Of Sales Transformation
In the first of a new series, Bob Apollo outlines some five things to bear in mind when researching, targeting and prioritising your most valuable prospects: If we do the research and use it to inform our prospecting priorities and programmes, we will inevitably generate much better qualified opportunities and convert them more effectively into satisfied customers. +
July 10th, 2023 by Journal Of Sales Transformation
McKinsey research (published 11 May 2023) suggests…