Credible research is the foundation of the Journal’s approach to understanding what works and what doesn’t in sales. Most importantly, it tells us why. Here you’ll find the latest research from academic institutions, top consultancies and industry sales leaders – including the Journal’s own specially commissioned research – interpreted from a business perspective.
The latest research from sales leaders working in global companies comes together with studies from academic institutions and top consultancies to enhance our understanding of professional sales. Here you’ll also find the Journal’s own cutting-edge research designed by leading academics to help keep you one step ahead.