Editors Choice

Key reads for busy people. In a hurry? Stay up to date with what’s happening from around the world of sales, distilled for you by the editor. Get the latest news, state-of-the-art thinking, and up-to-the-minute research from industry and academia right here.

Growing together (part 2)

September 10th, 2019 by

Following up on our previous article in last issue of IJST, we continue the discussion on how to best work with your strategic customers to help create joint solutions for growth. What do the best do differently to create joint solutions? Leading companies that excel at collaboratively creating value with their customers are not trying to do a thousand things… 


Spotlight on Strategic Selling

September 10th, 2019 by

In the previous edition of the International Journal of Sales Transformation, I summarised some of the key aspects of the Sandler Selling System. In the second of my series of articles on today’s leading sales methodologies, I want to turn to another long-established approach: Strategic Selling® from the Miller Heiman Group. The Strategic Selling methodology is particularly effective in complex… 


Why seamless is important

September 10th, 2019 by

Success metrics are refocusing around customer experience…. 


Enabling the digital sales force of today and tomorrow

June 26th, 2019 by

As the modern workspace is changing and the workforce is becoming more social, mobile and digital, corporate learning functions need to adapt their ways of providing training and enablement. This is especially true when enabling the sales force. SAP’s Learning2Go organisation provides SAP sales colleagues with offerings that harness digital and virtual innovations, empowering them with the most up-to-date and… 


Debunking the myths about the future of sales

June 25th, 2019 by

A Harvard Business School professor’s insights into the science of sales. In this interview with Deirdre Coleman, Frank Cespedes, Senior Lecturer at Harvard Business School, dispels the myths surrounding technology’s impact on the future of sales and why the need to rethink sales also means rethinking sales leadership. He considers the social and financial impact of sales productivity, and stresses… 


Blazing the trail for women sales leaders in technology

June 25th, 2019 by

Dutch ICT Woman of the Year, Monic van Aarle is a sales director working with a diverse range of SAP’s customers in the Netherlands. Monic van Aarle has been working at SAP for 15 years and in sales for a total of 37 years – which stacks up to a significant amount of experience. Starting her career in marketing, she… 


Growing together

June 25th, 2019 by

How to work with strategic customers to create joint solutions for growth. Article summary Persistent, disruptive forces impacting profitable growth are intensifying, and as a result, companies in many industries face slower growth and accelerating commoditization of product and service margins. Given marketplace complexity and dynamic shifts in how customers buy, traditional business models are threatened and new strategies and… 


Achieving mastery

December 18th, 2018 by

Participating in a Masters programme is a significant commitment. We asked two leaders about their journey. “Not all readers are leaders, but all leaders are readers” Stephen Gaskell is Director E-Commerce, Retail & Distribution at SONY Mobile. A member of SONY’s leadership programme, he has been on a journey of transformation in establishing his business unit within SONY Mobile. He… 


Implementing KAM 2: the KAM Framework

December 18th, 2018 by

As we explore how to build a KAM programme, we need to consider strategy – customer by customer. In the first article of this series inspired and adapted from our book Implementing KAM, we explored the reasons why KAM is becoming critical for selling organisations and the customers they serve, why a shift towards a customer-centric approach is critical, and… 


Strategic enablement gets results

September 24th, 2018 by

Why sales enablement is the key to effective sales transformation. Sales enablement is a fast-growing discipline. In our research, we’ve seen the percentage of organizations that reported having a sales enablement initiative or function grow from 19.3% in 2013 to 32.7% in 2016 to 59.2% last year. With so many people getting involved with sales enablement for the first time… 


Social selling – five key concepts

September 24th, 2018 by

Social selling is still about conversations. But you will need to update your sales model. All of us in sales are well aware that the way people buy has changed. Salespeople are no longer part of the buying process “by right”. Thanks to the Internet, buyers are better informed and more autonomous than ever before. Somehow we have to be… 


Sales learning ROI

September 6th, 2018 by

What are the most effective types of… 


Sales coaching for the digital age

May 18th, 2018 by

How Big Data-Driven Coaching has been boosting win rates. Maintaining a position of pre-eminence in the highly competitive IT industry requires leaders to adapt to changes in the business landscape more rapidly than the competition. Continued success also relies on the development of innovative sales enablement techniques that boost performance, help meet customer needs and achieve bottom-line results. Digital Transformation… 


Challenged to transform

May 18th, 2018 by

We talk a lot about transformation but how often does training involve genuine transformation? In the case of global software and services giant SAP there was an urgent need for a thorough transformation in the way the organisation sold, driven by major disruption in the market caused by the migration of IT systems away from an on-premises model onto the… 


Is coaching going AI?

May 17th, 2018 by

Last time around, I wrote about artificial intelligence (AI) and sales. More specifically, I speculated on the possible impact of one type of AI – deep learning – on sales as we know it today. I explained that many features of more routinised sales jobs might be amenable to replacement by deep-learning methods, and also that perhaps this might not… 


Replicants replace salespeople?

March 26th, 2018 by

“More human than human”: The motto of the Tyrell Corporation, from the 1982 film Blade Runner. Recently watching that movie again, in preparation for a showing of the sequel Blade Runner 2049, I was struck (as I often am) by the interesting differences in what we can imagine the future to be like for different technologies. Of course, Blade Runner… 


Motivating and rewarding the sales force

December 16th, 2017 by

In previous articles of this series in the International Journal of Sales Transformation, “Managing and Measuring Sales Performance” and “Setting Sales Targets”, we presented an outline of the properties of effective sales performance measurement systems guidelines to minimise the unintended consequences of sales targets. In this last article of the series, we address employee motivation and its relation to sales… 


Perfectionists versus pragmatists

September 22nd, 2017 by

Most learning models that encourage salespeople to adapt their selling styles to meet the needs of different buyer “types” don’t easily translate across to B2B selling scenarios. The author proposes a new model based on personal experience. The new model being proposed here provides a more practical learning tool, at least for those salespeople for whom it has been designed… 


Why EQ drives performance

September 22nd, 2017 by

Decades of research now point to emotional intelligence as the critical factor that sets star performers apart from the rest of the pack. Peter Salovey and John D Mayer coined the term “emotional intelligence” in 1990, describing it as “a form of social intelligence that involves the ability to monitor one’s own and others’ feelings and emotions, to discriminate among… 


Can AI boost inside sales performance?

September 21st, 2017 by

While inside sales has long been no stranger to automation, it is now poised to take another leap forward as AI-assisted sales acceleration technology and gamification help prioritise the most promising opportunities and energise the sales floor. As customers seize the balance of power and more aspects of the sales process migrate online, leading B2B sales organisations find they must…