Why seamless is important
Success metrics are refocusing around customer experience. 66% of sales teams track customer satisfaction (CSAT) as their top KPI, with team quota achievement a close second at 65%.
Salespeople will increasingly be judged on their ability to create and nurture high-quality relationships with customers.
75% of business buyers say that connected processes are very important to winning their business.
Customers judge businesses on their performance as a whole, not on the performance of individual departments: connected processes such as seamless handoffs between departments and organisation-wide knowledge of a customer’s sales and service history are vital.