Select the content CATEGORY and/or article TAG from the dropdown menus to find the sales topic you need. Then press the FILTER BUTTON to display list of relevant articles. Use the SEARCH CONTENT field (top left) to search by author or for a specific phrase or word.
Search hundreds of articles on sales by keyword or author's name. Simply enter your search phrase/word and click the search icon.
Monday, August 10th, 2026
VIP discount for newsletter subscribers Unlock the world’s leading sales knowledge resource for just £15 per year As a valued newsletter reader, you are invited to subscribe to the International Journal of Sales Transformation at almost half price. For a limited time, you can enjoy 12 months’ unlimited access for just £15—giving you instant access to this respected source of…
Tuesday, July 28th, 2026
The 2026 DMA Awards opened for entries on 7 July. The Data & Marketing Association (DMA) is inviting brands, agencies, charities, marketing and technology partners to submit the campaigns, programmes and innovations that have defined the past year. Now in its 46th year, the DMA Awards is among the UK’s longestrunning marketing awards, recognising work that combines strategic thinking, outstanding…
Tuesday, July 28th, 2026
In today’s tech world, when it comes to prospecting, the strongest performers unify channels, workflows, and reporting around a single view of the buyer. However, fragmentation and lack of integration is holding sales teams back, according to a whitepaper from B2B outreach specialists Sopro. The Brighton-based lead-gen company argues that, while sales and marketing organisations now use a growing mix…
Tuesday, July 28th, 2026
Buyers are increasingly seeking validation from product experts over AI-generated insights. Deep human interactions remain crucial for complex decision-making and post-sale trust. Accordingly, companies are advised to upskill their teams to provide meaningful expert insights early in the buying process. These are just some of the insights in Forrester’s 2026 Predictions: B2B Marketing, Sales & Product. With change unfolding so…
Tuesday, July 28th, 2026
The International Journal of Sales Transformation has reverted to its original ownership, following a year under the auspices of the Institute of Sales Professionals. Founding editor Nick de Cent says: “I’d like to thank the ISP for their input to the Journal and offering us a home for a year. We are excited now to be going forward as an…
Thursday, July 16th, 2026
NISC – Northeast Intercollegiate Sales Competition Cash…
Thursday, July 16th, 2026
Dreamforce 2026 Including 1,600+ sessions, this is…
Thursday, July 16th, 2026
Details of upcoming events can be found at the Institute of Sales Professionals website. https://www.the-isp.org/events AI and the future of sales capability: Preparing teams for the conversations that matter As a result of joining this event, you will understand where AI can meaningfully support sales capability development, which will enable you to apply practical approaches to preparing for and improving…
Thursday, July 16th, 2026
Business and technology insights company, Gartner suggests 84% of companies are stuck in a “brand doom loop” that prevents marketing leaders from proving a brand’s impact on enterprise growth, according to a survey of 426 senior marketing leaders. Conducted from September through October 2025, the research found that the brand doom loop occurs when companies underinvest in brand measurement, lack…
Thursday, July 16th, 2026
Journal’s come home The International Journal of Sales Transformation has reverted to its original ownership, following a year under the auspices of the Institute of Sales Professionals. Founding editor Nick de Cent says: “I’d like to thank the ISP for their input to the Journal and offering us a home for a year. We are excited now to be going…
Thursday, July 16th, 2026
96% of CMOs are excited about AI, yet 71% express anxiety and 80% believe AI could put their own role at risk. Artificial intelligence could unlock up to $90 billion in improved marketing returns in the US alone, according to new research. Yet, fewer than 10% of organisations have successfully scaled AI across marketing or captured AI’s true value across…
Friday, March 13th, 2026
Details of upcoming events can be found at the Institute of Sales Professionals website. https://www.the-isp.org/events SalesTV.Live – The Early Edition Thanks to a new partnership between the Institute of Sales Professionals and SalesTV.live – the weekly talk show by salespeople, for salespeople – ISP members can now access discussions with sales leaders, innovators, and front-line professionals from across the globe…
Friday, March 13th, 2026
National Conference In Sales Management NCSM offers…
Friday, March 13th, 2026
Annual Robert Morris Sales Challenge Contact Jill…
Friday, March 13th, 2026
The myth of the lone wolf salesperson is killing careers – that’s why the Institute of Sales Professionals has created a mentoring programme. The “lone wolf” is a romantic, outdated notion that isolates talent, stifles growth, and leaves the next generation to learn through a brutal cycle of trial and error, the Institute suggests. “We believe there is a better…
Friday, March 13th, 2026
Warwick Business School has outlined five B2B sales strategies to help businesses thrive in today’s business environment. 1 Turn price transparency into a weapon Proactive transparency, particularly early in the relationship with a customer, actually drives better commercial outcomes. Early cost disclosure led to approximately $1,400 more in backend profits per customer, according to a 2021 paper by by Michael…
Friday, March 13th, 2026
Some 65% of chief marketing officers say advances in AI will dramatically change the CMO role in the next two years, a recent Gartner survey reveals. Yet only 32% say significant changes are needed to the CMO profile and skill set, according to the business and technology insights company. Conducted from August through October 2025 among 402 senior marketing leaders…
Friday, March 13th, 2026
Use this checklist to assess your current interface with marketing – and the customer. If you can’t answer “yes” to the following questions or don’t know the answers, it may be time to revisit the alignment between sales and marketing in your organisation – and your customer focus. 1. Go-to-market strategy 2. Buyer confidence and customer focus 3. KPIs, accountability…
Friday, March 13th, 2026
Are sales and marketing functions strategically aligned to optimise business? We asked a range of experts – practitioners, academics and consultants – six questions about the interaction of sales and marketing in a B2B environment. We sought their views on how well sales and marketing organisations typically collaborate to support the aims of a business. We asked them how the…
Friday, March 13th, 2026
As the Institute celebrates surpassing 10,000 members, it has also initiated an important leadership transition to drive its next phase of growth. Guy Lloyd has stepped down as Managing Director to focus on the Institute’s long-term strategic ambition: securing Chartered status for the sales profession. With chartership central to ISP’s vision of sales being universally recognised as a highly skilled and…
