Thursday, July 16th, 2026
Sales competitions 12.2 2026
NISC – Northeast Intercollegiate Sales Competition Cash…
Thursday, July 16th, 2026
Conferences and exhibitions 12.2 2026
Dreamforce 2026 Including 1,600+ sessions, this is…
Thursday, July 16th, 2026
ISP events 12.2 2026
Details of upcoming events can be found at the Institute of Sales Professionals website. https://www.the-isp.org/events AI and the future of sales capability: Preparing teams for the conversations that matter As a result of joining this event, you will understand where AI can meaningfully support sales capability development, which will enable you to apply practical approaches to preparing for and improving…
Thursday, July 16th, 2026
Brands’ impact on enterprise growth
Business and technology insights company, Gartner suggests 84% of companies are stuck in a “brand doom loop” that prevents marketing leaders from proving a brand’s impact on enterprise growth, according to a survey of 426 senior marketing leaders. Conducted from September through October 2025, the research found that the brand doom loop occurs when companies underinvest in brand measurement, lack…
Thursday, July 16th, 2026
News Roundup
Journal’s come home The International Journal of Sales Transformation has reverted to its original ownership, following a year under the auspices of the Institute of Sales Professionals. Founding editor Nick de Cent says: “I’d like to thank the ISP for their input to the Journal and offering us a home for a year. We are excited now to be going…
Thursday, July 16th, 2026
AI happening faster than value creation says McKinsey
96% of CMOs are excited about AI, yet 71% express anxiety and 80% believe AI could put their own role at risk. Artificial intelligence could unlock up to $90 billion in improved marketing returns in the US alone, according to new research. Yet, fewer than 10% of organisations have successfully scaled AI across marketing or captured AI’s true value across…
Friday, March 13th, 2026
ISP events 12.1 2026
Details of upcoming events can be found at the Institute of Sales Professionals website. https://www.the-isp.org/events SalesTV.Live – The Early Edition Thanks to a new partnership between the Institute of Sales Professionals and SalesTV.live – the weekly talk show by salespeople, for salespeople – ISP members can now access discussions with sales leaders, innovators, and front-line professionals from across the globe…
Friday, March 13th, 2026
Conferences and exhibitions 12.1 2026
National Conference In Sales Management NCSM offers…
Friday, March 13th, 2026
Sales competitions 12.1 2026
Annual Robert Morris Sales Challenge Contact Jill…
Friday, March 13th, 2026
Welcome to the Age of Mentorship
The myth of the lone wolf salesperson is killing careers – that’s why the Institute of Sales Professionals has created a mentoring programme. The “lone wolf” is a romantic, outdated notion that isolates talent, stifles growth, and leaves the next generation to learn through a brutal cycle of trial and error, the Institute suggests. “We believe there is a better…
Friday, March 13th, 2026
Five key B2B sales strategies
Warwick Business School has outlined five B2B sales strategies to help businesses thrive in today’s business environment. 1 Turn price transparency into a weapon Proactive transparency, particularly early in the relationship with a customer, actually drives better commercial outcomes. Early cost disclosure led to approximately $1,400 more in backend profits per customer, according to a 2021 paper by by Michael…
Friday, March 13th, 2026
Gartner survey reveals widening AI literacy gap among CMOs
Some 65% of chief marketing officers say advances in AI will dramatically change the CMO role in the next two years, a recent Gartner survey reveals. Yet only 32% say significant changes are needed to the CMO profile and skill set, according to the business and technology insights company. Conducted from August through October 2025 among 402 senior marketing leaders…
Friday, March 13th, 2026
Sales Leadership 101 – Are sales and marketing aligned around the customer?
Use this checklist to assess your current interface with marketing – and the customer. If you can’t answer “yes” to the following questions or don’t know the answers, it may be time to revisit the alignment between sales and marketing in your organisation – and your customer focus. 1. Go-to-market strategy 2. Buyer confidence and customer focus 3. KPIs, accountability…
Friday, March 13th, 2026
A game of two halves
Are sales and marketing functions strategically aligned to optimise business? We asked a range of experts – practitioners, academics and consultants – six questions about the interaction of sales and marketing in a B2B environment. We sought their views on how well sales and marketing organisations typically collaborate to support the aims of a business. We asked them how the…
Friday, March 13th, 2026
ISP initiates an important leadership transition
As the Institute celebrates surpassing 10,000 members, it has also initiated an important leadership transition to drive its next phase of growth. Guy Lloyd has stepped down as Managing Director to focus on the Institute’s long-term strategic ambition: securing Chartered status for the sales profession. With chartership central to ISP’s vision of sales being universally recognised as a highly skilled and…
Friday, March 13th, 2026
ISP membership passes 10,000
The Institute of Sales Professionals has recently achieved two major milestones: just months after celebrating its 10th anniversary it also passed the 10,000-membership mark. This reflects the growing recognition of sales as a profession and the increasing importance of professional standards, ethical practice, and continuous development within the field. “To all those who care about selling professionally and have joined…
Friday, March 13th, 2026
Buying groups growing larger and procurement becoming more influential says analyst
The typical buying decision now includes 13 internal stakeholders and nine external influencers, with that number rising for more complex or strategic purchases, according to research and advisory firm Forrester. And, while generative AI is fundamentally reshaping how business buyers discover, evaluate, and purchase products and services, it has also become something of a “double-edged sword” in the buying process….
Friday, March 13th, 2026
By 2028 AI agents will outnumber sellers tenfold – Gartner
With AI agents poised to reshape sales, sales leaders must rethink strategies to unlock true value, business and technology insights company, Gartner warns. By 2028, AI agents will outnumber human sellers by ten times, yet fewer than 40% of sellers will report that AI agents have improved their productivity, it claims. As AI agents become ubiquitous, Gartner advises that sales…
Thursday, January 8th, 2026
flipbook 11-4a 2025
Tuesday, November 25th, 2025
Personal Branding Tips
This edition focuses on the importance of personal branding in sales. Here are five top tips each for salespeople and their managers. Sales Tips 101 From a salesperson’s perspective Sales Management Tips 101 From a sales manager’s perspective: +