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Monday, November 28th, 2022
How a single sales methodology can help to reap global benefits I am constantly amazed at how quickly companies that invest in a sales training methodology are led astray and lose out on the benefits it can deliver. Often, as the roll-out draws to a close, someone proposes a new “shiny toy”. Incredibly, they go for it, short-circuiting all the…
Thursday, December 12th, 2019
How to avoid sales training mistakes and create a successful programme. Having trained over 6,000 people in countless workshops over the past five years, I have seen numerous examples of why sales training programmes fail. Since many training initiatives start at the beginning of each new year, I’ve compiled a list of the five most common sales training mistakes and…
