Five common sales training fails

12th December 2019 |   PJ Nisbet

How to avoid sales training mistakes and create a successful programme.

Having trained over 6,000 people in countless workshops over the past five years, I have seen numerous examples of why sales training programmes fail. Since many training initiatives start at the beginning of each new year, I’ve compiled a list of the five most common sales training mistakes and how you can avoid them. Armed with this knowledge, you will be better prepared to create a successful and impactful sales training programme.


Managing Director at ValueSelling Associates

PJ Nisbet is the Managing Director for ValueSelling Associates in EMEA, a Fellow of the Association of Professional Sales (APS) and is on the organising committee of the London Chapter of the Inside Sales Association (AA-ISP).