Five common sales training fails

12th December 2019 |   PJ Nisbet

How to avoid sales training mistakes and create a successful programme.

Having trained over 6,000 people in countless workshops over the past five years, I have seen numerous examples of why sales training programmes fail. Since many training initiatives start at the beginning of each new year, I’ve compiled a list of the five most common sales training mistakes and how you can avoid them. Armed with this knowledge, you will be better prepared to create a successful and impactful sales training programme.

Managing Director at ValueSelling Associates | + posts

PJ Nisbet is the Managing Partner for ValueSelling Associates in EMEA and has worked in sales performance improvement training and consultancy for 15 years. During this time, he has trained more than 8,000 people in over 35 different countries with numerous engagements in the UK, Europe, and South Africa.