Thursday, March 21st, 2019
Alliance sales: the third-generation sales model
Alliances between organisations can be marriages made in heaven, or they can go horribly wrong…. When organisations are first formed, whether in garages in Silicon Valley or back bedrooms in Bangalore, the original founders use the first-generation sales model to grow the business. That is, they “sell to” people. They sell to fellow enthusiasts to convince them to join the…