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Friday, May 22nd, 2020
Keeping sales enablement simple
Breaking down complexity to boost sales performance. There’s no denying it, the buying process is more complicated, longer and involves more stakeholders than ever before. But in contrast to this change, product life cycles are becoming much shorter and salespeople are feeling the pressure. Getting to grips with increasingly complex products and solutions in a short time means salespeople not…
Tuesday, September 10th, 2019
Sales enablement goes strategic
As selling evolves, how do you make sales enablement work for your company? When listing key company departments, many business leaders will name sales, HR, marketing or even their IT team. Today, however, more and more are adding sales enablement to that list. The rise of sales enablement is materialising. According to recent research from CSO Insights, 61% of businesses…