Select the content CATEGORY and/or article TAG from the dropdown menus to find the sales topic you need. Then press the FILTER BUTTON to display list of relevant articles. Use the SEARCH CONTENT field (top left) to search by author or for a specific phrase or word.
Search hundreds of articles on sales by keyword or author's name. Simply enter your search phrase/word and click the search icon.
Thursday, July 16th, 2026
What defines a “supplier-switch” moment for customers has shifted for a third time in a decade. Rising buyer expectations and the acceleration of AI capabilities are driving a wedge between B2B market growth leaders and laggards. This divide may prove to be deeper than both the consumerisation of business buying and the surge in e-commerce self-serve that emerged during the…
Sunday, July 5th, 2015
As buying behaviour becomes more sophisticated, presales has emerged as a vital engine in the sales pipeline, argues McKinsey & Co. At a time when CEOs are on a constant quest for growth, there is a promising but often overlooked capability available close to home: presales. Building on our analysis of what drives performance in our book Sales Growth, we…
