Monday, February 13th, 2023
3 key business technologies for 2023
3 key business technologies for 2023 1….
Friday, September 30th, 2022
Cranfield KAM Forum (Reports from Q2 2022)
Cranfield KAM Forum has now restarted face-to-face sessions in parallel with its online seminars. The success and popularity of the online seminars has demonstrated that there is benefit from them continuing in parallel with the face-to-face sessions. As always, the speakers and subject were chosen to be particularly relevant to key account managers building and maintaining business in the current…
Friday, September 30th, 2022
2022 8.5 Research Review – edited by Jeremy Noad
The research review aims to help readers keep up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include four themes that focus on sales performance, capability development, behavioural studies, and systems and tools….
Friday, September 30th, 2022
Get in the flow
SAP’s Experiential Sales Learning programs allow salespeople to learn in the flow of their work. To ensure that business continued to flow, in 2020 most companies worldwide responded to the pandemic by making the transition to remote working. More recently, as some businesses began to require employees to work onsite again, others have been cementing a hybrid working model as…
Friday, September 30th, 2022
Focus on storytelling
When a group of non-native English speakers wanted to hone their English writing and speaking skills, they joined a programme exploring a range of literary genres via the work of a cross-section of authors. We set these business leaders the task of recounting their most memorable sales experiences in the Journal. In this special feature, we explore the rationale behind…
Thursday, September 29th, 2022
Personalisation drives growth Infographic
PERSONALISATION IS IMPORTANT TO CONSUMERS: COVID HAS…
Tuesday, May 3rd, 2022
Cranfield KAM Forum online
Reports from Q1 2022 While the Cranfield KAM Forum is planning to restart face-face meetings in late 2022, the success and popularity of the online seminars has demonstrated that there is a benefit from them continuing in parallel with face-to-face sessions. The speakers and subject were chosen to be particularly relevant to key account managers building and maintaining business in…
Tuesday, May 3rd, 2022
2022 8.3 Research Review – edited by Jeremy Noad
The research review aims to help readers keep up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include four themes that focus on sales performance, customer management, behavioural studies, and systems and tools….
Tuesday, May 3rd, 2022
Selling face to face
Being there is still important in the modern B2B sales process. Businesses increasingly communicate with customers and prospects in new ways as technology advances. Today’s sales reps use a variety of tools to accomplish their tasks – email, social media and video-chat tools among others. Consequently, traditional in-person sales meetings have become less common. Nevertheless, even as the B2B sales…
Friday, April 29th, 2022
5 reasons AR matters to sales
AUGMENTED REALITY INCREASES SALES: SOME COMPANIES HAVE…
Friday, April 29th, 2022
Digital evolution in sales: making sense
BY 2025: 80% OF B2B SALES INTERACTIONS…
Friday, November 26th, 2021
Technology
Rod Barthet, CEO, Kyocera Document Solutions UK; Iain Masson, RVP UK & Nordics, Showpad Q: What are the top-three new agenda items that sales leaders will be thinking about for 2022? IM: Buying behaviours have evolved tremendously throughout the digital age, seeing the most accelerated growth specifically throughout the pandemic, and sellers must rapidly adapt accordingly. Working and living in…
Friday, November 26th, 2021
The Professional Bodies
Australian Institute of Sales, New Zealand Institute of Sales – Stuart Edmunds, Director; Association of Professional Sales – Andrew Hough, CEO Stuart Edmund’s overview from New Zealand In reality, we’re probably not a lot different from anywhere else in the world – more of the same, but different, and we’ll have twice what we needed pre-pandemic in the post-pandemic world….
Friday, November 26th, 2021
The Practitioners
Waldemar Adams, Global Senior Vice President, SAP Customer Success COO Office; Grant Van Ulbrich, Director, Sales Transformation – International, Royal Caribbean International Q: What will be the top-three agenda items for sales leaders as businesses emerge from the pandemic? WA: 1) Ensure customer success. 2) Budget achievement and growth plans. 3) Manage their teams successfully, with empathy. GVU: Our focus…
Friday, November 26th, 2021
The Consultants
Mark Davies, Founder, Segment Pulse Limited, Visiting Fellow, Centre for Strategic Marketing and Sales, Cranfield School of Management, and The Advanced Services Group, Aston Business School; Dr Mark Hollyoake, Director, Customer Attuned and Associate Lecturer, University of the West of England; Tim Riesterer, Chief Strategy Officer, Corporate Visions; Dr Philip Squire, CEO, Consalia; Philip Styrlund, CEO, The Summit Group Introductory…
Friday, November 26th, 2021
The Academics
Dr Frank Cespedes, senior lecturer, Harvard Business School; Professor Mark Johnston, Professor of Marketing and Ethics, Rollins College; Professor Nick Lee, Warwick Business School; Dr Colin Mackenzie, specialist lecturer, Edinburgh Napier University; Dr Javier Marcos, Associate Professor, Strategic Sales Management and Negotiation, Cranfield School of Management; Dr Beth Rogers, Visiting Fellow, Cranfield School of Management Q: What will be the…
Friday, November 26th, 2021
This time it’s personal!
In the bold new world of sales, a mental shift is required. The pandemic turned the whole world upside down: it made us shift our priorities away from things that we once thought were important to new ways of working and living. As people switch careers and re-evaluate how they spend their time, naturally their behaviours have fundamentally changed. In…