New era of selling
92% think that remote workforces will remain the norm.
85% expect leaner teams.
59% of US respondents say majority of sales training now virtual.
Since the pandemic, 75% say they have an enablement programme in place, up from 64%.
Sales content management
82% say they have access to the required technology, but don’t have access to the right content.
Only 40% have enablement content solutions in place.
The number one modern selling challenge is inaccessible content.
84% of organizations said they were forced to undergo significant digital transformation since the pandemic.
57% of organizations have shifted more than 50% of their sales calls to remote-only.
Measuring engagement on remote calls increased in difficulty by 9%.
For more information, see Showpad’s 2021 Modern Selling Study,