In Print

Academic papers on sales plus the best sales-related books reviewed for you.

Selling (Hunting) 2016: Harder or Easier Than 10 Years Ago? A Comparison of Sales Calls, Emails and Voice Mails in 2016 vs. 2006-2015,

January 29th, 2017 by

Robert James Author Robert James has been a business developer tasked with selling software and services to Fortune 500, public sector and SMB accounts in search for new business since 2005. During that time, he says he has generated more than $25 million in new client revenue from cold calling and exceeded quota multiple times for five different companies. Since… 


The Smart Sales Method 2016: The CEO’s Guide To Improving Sales Results For B2B Technology Sales Teams

January 29th, 2017 by

Joe Morone, Karen Benjamin and Marty Smith This book is aimed at CEOs and sales leaders who feel their organisations have not yet won their fair share of their potential market. Co-author Joe Morone tells readers: “You have great products and services. You’ve amassed a dedicated team. You have loyal clients realising tangible success with your offerings. But improving sales… 


2017 Q1 Research Review – edited by Jeremy Noad

January 29th, 2017 by

These pages aim to keep readers informed of recently published research on sales related topics, by including abstracts of peer-reviewed academic research published in a range of journals. In this edition, we have grouped them into four broad themes: sales performance, customer management, capability development, and behavioural studies. Each paper has a summary at the start. Sales performance A strong… 


2016 Q4 Research Review – edited by Jeremy Noad

November 29th, 2016 by

These pages aim to keep readers informed of recently published research on sales-related topics, by including abstracts of peer-reviewed academic research published in a range of journals. We have grouped them in the following broad themes: sales performance; customer management; capability development; behavioural studies; and systems and processes. Improving sales performance is the goal of any sales leadership team. In… 


Winners Dream: Lessons from Corner Store to Corner Office, Bill McDermott

October 1st, 2016 by

In the pantheon of CEOs, few people have the visibility, charisma and hunger of Bill McDermott, sole CEO of SAP SE since May 2014, the first American to hold that position. His career is a classic story of ambition and drive: from the hard-knock streets of his youth in Long Island, to his first forays in business behind the counter… 


2016 Q3 Research Review – edited by Jeremy Noad

September 3rd, 2016 by

These pages aim to keep readers informed of recently published research on sales related topics, by including abstracts of peer-reviewed academic research published in a range of journals. We have grouped them in the following broad themes: sales performance; customer management; capability development; behavioural studies; and systems and processes. In this edition, we start with three articles on sales performance…. 


Sales Management: Strategy, Process and Practice by Javier Marcos Cuevas, Bill Donaldson and Regis Lemmens, 4th edition, ISBN 978–1–137–35510–2

April 28th, 2016 by

Rightly praised as a text that exemplifies how an understanding of sales management can be firmly founded on academic rigour, the fourth edition of this book provides a comprehensive introduction to selling and sales management – of potential benefit to undergraduates, postgraduates and postgraduate practitioners alike. Case studies ground this book in the real world, while international examples make it… 


The Strategic Alliance Handbook – A Practitioners Guide to Business-to-Business Collaborations by Mike Nevin, Gower Publishing, October 2014. ISBN9780566087790

April 28th, 2016 by

Strategic alliances provide organisations with an alternative approach to delivering growth and shareholder value from either organic or acquisition-led growth. A successful strategic alliance can enable a company to grow faster and more profitably through leveraging the strengths of one or more alliance partner compared with just going it alone. Alliances are gaining recognition as a core strategy to enable… 


Fundamentals of Sales Management for the Newly Appointed Sales Manager by Matthew Schwartz

April 28th, 2016 by

Making the leap into sales management means meeting a whole new set of challenges, says Schwartz. As a manager, you’re going to have to quickly develop the skills that allow you to build and supervise a sales team, communicate effectively, set goals, be a mentor, and much more. Now that you’ve been handed these unfamiliar responsibilities, you’re going to have… 


How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing Hardcover by Stu Heinecke

April 28th, 2016 by

This book starts with the assumption that readers know how to sell, but recognises getting CEOs and VIPs to call you back is the tricky part. Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered he could get past traditional gatekeepers to reach those elusive executives by thinking outside the box and using personalized approaches he calls ‘contact campaigns.’… 


The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales by Trish Bertuzzi

April 28th, 2016 by

This book is about not just growth, but high-growth, even explosive-growth. “The kind of growth that weather satellites can see from space,” as the author says. She adds: “The success of any business-to-business company is directly linked to how effectively they acquire new pipeline. To skyrocket growth, sales development is the answer.” This book encapsulates author Trish Bertuzzi’s three decades… 


New Sales. Simplified: The Essential Handbook for Prospecting and New Business Development by Mike Weinberg

April 28th, 2016 by

According to Weinberg, no matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. “Whether you’re a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals,” he says…. 


Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling by Art Sobczak

April 28th, 2016 by

Cold calling is not only one of the fastest and most profitable ways to initiate a new sales contact and build business. It’s also one of the most dreaded for the salesperson and the recipient, says Art Sobczak. Smart Calling claims to have the solution: Sobczak’s proven, never-experience-rejection-again system. While other books on cold calling dispense long-perpetuated myths such as… 


2016 Q2 Research Review – edited by Jeremy Noad

April 25th, 2016 by

These pages aim to keep readers informed of recently published research on sales-related topics, by including abstracts of peer-reviewed academic research published in a range of journals. We have grouped them in the following broad themes: sales performance; customer management; capability development; behavioural studies; and systems and processes In this edition, we start with four articles on sales performance. The… 


Unfinished Business

January 30th, 2016 by

Unfinished Business: Women, Men, Work, Family, Anne-Marie Slaughter, Oneworld, October 2015 Anne-Marie Slaughter argues why women (and men) can’t have it all. She looks at the hurdles women face in the workplace and sets out her vision for true equality between men and women with an action plan on how to get there. +


Insight Selling

January 30th, 2016 by

Insight Selling: How to sell value & differentiate your product with Insight Scenarios by Michael David Harris, paperback, 6 January 2014 How does a salesperson deliver insight so that it challenges the customer’s thinking without challenging the customer? That’s the question that this book will answer. Part one of this book examines why “Insight Selling” will help you sell value… 


The Sales Bible

January 30th, 2016 by

The Sales Bible: The Ultimate Sales Resource, Jeffrey Gitomer The new softbound edition of global sales authority Jeffrey Gitomer’s bestselling classic, The Sales Bible, has been updated and appended to include social media answers, and claims to offer the ultimate sales methods and strategies that really work every day, in real-world selling situations. +


Losing the Signal

January 30th, 2016 by

Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry by Jacquie McNish and Sean Silcoff, Flatiron Books, 2015 The authors tell the story of how an engineer and a salesman came together to create a business communication device that conquered the world in the early 2000s, and how quickly it was toppled by the… 


Brilliant Selling

January 30th, 2016 by

Brilliant Selling: What the Best Salespeople Know, Do and Say (Brilliant Business) by Jeremy Cassell and Tom Bird, Pearson paperback, 31 May 2012 Written by MD of performance improvement consultancy RTP (Release the Potential) Jeremy Cassell and RTP director Tom Bird, this book starts with the premise that you can sell anything you want and targets are always achievable. Whether… 


Big Data in Practice

January 30th, 2016 by

Big Data in Practice: How 45 successful companies used big data analytics to deliver extraordinary results, Bernard Marr, hardcover 11 April 2016 Big data is on the tip of everyone’s tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing…