Big Data in Practice

30th January 2016 |   Journal Of Sales Transformation

Big Data in Practice: How 45 successful companies used big data analytics to deliver extraordinary results, Bernard Marr, hardcover 11 April 2016

Big data is on the tip of everyone’s tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies including Amazon, Target, John Deere, Apple, Walmart, LinkedIn, Microsoft and more are using big data to better understand their customers.