The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales by Trish Bertuzzi
28th April 2016 | Journal Of Sales Transformation
This book is about not just growth, but high-growth, even explosive-growth. “The kind of growth that weather satellites can see from space,” as the author says. She adds: “The success of any business-to-business company is directly linked to how effectively they acquire new pipeline. To skyrocket growth, sales development is the answer.” This book encapsulates author Trish Bertuzzi’s three decades of practical, hands-on experience, and presents six elements for building new pipeline and accelerating revenue growth with inside sales.