Losing the Signal

30th January 2016 |   Journal Of Sales Transformation

Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry by Jacquie McNish and Sean Silcoff, Flatiron Books, 2015

The authors tell the story of how an engineer and a salesman came together to create a business communication device that conquered the world in the early 2000s, and how quickly it was toppled by the iPhone.