30th January 2016 | Journal Of Sales Transformation
Brilliant Selling: What the Best Salespeople Know, Do and Say (Brilliant Business) by Jeremy Cassell and Tom Bird, Pearson paperback, 31 May 2012
Written by MD of performance improvement consultancy RTP (Release the Potential) Jeremy Cassell and RTP director Tom Bird, this book starts with the premise that you can sell anything you want and targets are always achievable. Whether you’re new to selling or want to take yourself to the next level, Brilliant Selling aims to show you how to instantly improve your sales performance. It includes practical tips and advice from sales professionals “who know what works, and what doesn’t”. Learn how to influence anyone; understand the importance of giving before getting; and discover what your customer really wants.