Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling by Art Sobczak

28th April 2016 |   Journal Of Sales Transformation

Cold calling is not only one of the fastest and most profitable ways to initiate a new sales contact and build business. It’s also one of the most dreaded for the salesperson and the recipient, says Art Sobczak. Smart Calling claims to have the solution: Sobczak’s proven, never-experience-rejection-again system. While other books on cold calling dispense long-perpetuated myths such as “prospecting is a numbers game,” and “salespeople need to love rejection,” this book aims to empower readers to take action, call prospects, and get a yes every time.