How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing Hardcover by Stu Heinecke
28th April 2016 | Journal Of Sales Transformation
This book starts with the assumption that readers know how to sell, but recognises getting CEOs and VIPs to call you back is the tricky part.
Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered he could get past traditional gatekeepers to reach those elusive executives by thinking outside the box and using personalized approaches he calls ‘contact campaigns.’ Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact.