Research Centre

Credible research is the foundation of the Journal’s approach to understanding what works and what doesn’t in sales. Most importantly, it tells us why. Here you’ll find the latest research from academic institutions, top consultancies and industry sales leaders – including the Journal’s own specially commissioned research – interpreted from a business perspective.

Embracing all generations in the workplace

April 20th, 2023 by

This paper has been adapted from the author’s Masters project and discusses how leaders can best cultivate “superpowers” that are applicable to multi-generational organisations and teams. Background During my time at the SAP Global Platinum Customer Unit in Walldorf (Germany), I was invited for a meeting with the Dutch SAP Managing Director. During that meeting he offered me the job… 


War on attrition

April 20th, 2023 by

How can effective coaching support the retention of employees within an organisation? Introduction This work-based project covers the topic of employee retention. The subject is very relevant for my organisation as we are 20 months into what’s being labelled the Great Resignation (Klotz, 2021). Employee talent is the lifeline of any business. My research project investigated how a successful coaching… 


Does your organisation have buyer-centric sales skills?

April 20th, 2023 by

Fewer than half of sales leaders and… 


Research Review – edited by Jeremy Noad 9.1 2023

February 14th, 2023 by

The research review aims to help readers keep up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include four themes that focus on sales performance, customer management, behavioural studies, and systems and tools…. 


The SAP Masters alumni community: An ongoing transformational journey

February 14th, 2023 by

You’ve achieved you Masters, but what next? Can the alumni group help to continue the transformation journey? By November 2019, our SAP Masters cohort was really hitting our stride. Collectively we (and I especially) were seeing success with our papers, we were learning new skills and many of us were seeing growth within our teams as our leadership practices improved…. 


What does it take to transform?

February 14th, 2023 by

Tackling obstacles to transformational leadership in corporations. What does it mean to transform and how will you know when it is time? It is likely that we have seen, heard, or felt transformation at some point in our lives. If we were to go around the room and provide descriptions, there is a good chance our definitions will be different…. 


Ethical principles in AI-guided selling

February 13th, 2023 by

As AI-guided selling takes hold, ethics remains an important foundational principle. Abstract Recent advancements in Artificial Intelligence (AI) research, development, and application have sparked a broad debate about the ethics of AI systems. As a result, several ethical frameworks have been published in recent years. These guidelines include normative concepts and recommendations aimed at assisting organisations in capitalising on the… 


Talent to thrive: inspiring cultural change

February 13th, 2023 by

How can sales leaders inspire cultural change so sales talent can thrive? Participants and speakers from leading organisations such as BT, SAP, Sharp, UCAS and Vodafone came together at the London Stock Exchange on 1 December 2022 for Consalia’s 17th annual Global Sales Transformation event to discuss professional development for sales teams and individuals, as well as the wider sales profession.  … 


Customers are demanding much more

February 13th, 2023 by

As buyers become ever more demanding, companies… 


3 key business technologies for 2023

February 13th, 2023 by

3 key business technologies for 2023 1…. 


Four steps to talent heaven

November 28th, 2022 by

1. UNDERSTAND SALES TALENT Sales isn’t for… 


2022 8.5 Research Review – edited by Jeremy Noad

September 30th, 2022 by

The research review aims to help readers keep up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include four themes that focus on sales performance, capability development, behavioural studies, and systems and tools…. 


Personalisation drives growth Infographic

September 29th, 2022 by

PERSONALISATION IS IMPORTANT TO CONSUMERS: COVID HAS… 


2022 8.3 Research Review – edited by Jeremy Noad

May 3rd, 2022 by

The research review aims to help readers keep up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include four themes that focus on sales performance, customer management, behavioural studies, and systems and tools…. 


The rise of e-commerce

April 29th, 2022 by

IN THE US, B2B SELLERS ARE NOW… 


5 reasons AR matters to sales

April 29th, 2022 by

AUGMENTED REALITY INCREASES SALES: SOME COMPANIES HAVE… 


Digital evolution in sales: making sense

April 29th, 2022 by

BY 2025: 80% OF B2B SALES INTERACTIONS… 


TOTAL Coaching

January 10th, 2022 by

Developing and implementing a coaching culture within a sales environment to effect real transformation in coaching across your organisation. Abstract Within sales organisations the value and importance of coaching is acknowledged as a key element to the continuing success of the business, including the development and retention of employees in the organisation. In recent years, the importance of this aspect,… 


Character to lead

January 10th, 2022 by

We interviewed Kelly Garramone and Phil Styrlund to understand how character is a key driver of organisational success in sales. They explained how sales organisations can take part in some ground-breaking research that will drive performance. What is character science? Pioneered by Dr Fred Kiel (amongst others), character science is a new field of study that was born out of… 


Brand Ethics

January 10th, 2022 by

ETHICS IS AT THE TOP OF THE…