Research Centre

Credible research is the foundation of the Journal’s approach to understanding what works and what doesn’t in sales. Most importantly, it tells us why. Here you’ll find the latest research from academic institutions, top consultancies and industry sales leaders – including the Journal’s own specially commissioned research – interpreted from a business perspective.

Agile leadership

July 27th, 2021 by

How applicable is agile leadership within a traditional organisational structure? Introduction “Just because you fail once doesn’t mean you are going to fail at everything.” – Marilyn Monroe History has shown through all endeavours, be it in business, sport or academics, that those who are able to adapt to change and remain open to new ideas are the most likely… 


The Emerging Importance of Ethical Leadership

July 26th, 2021 by

A modern-day Odyssey in search of ethics and purpose in leadership. Background I have observed increasing concerns about the potentially unfortunate fate of organisations and society in the event of ethics and purpose not playing an important role in leadership, human relationship and our behaviour. Therefore, I strongly believe that it is the responsibility of today’s leaders to communicate to… 


Psychological contract

July 26th, 2021 by

Introducing the psychological contract into sales education Introduction This paper discusses the relevance of the “psychological contract” to the sales process and its potential contribution to the field of sales education. This viewpoint has emerged through the author’s 40 years etic and emic perspectives of direct observation of sales executives, five years involvement in national and international university sales competitions,… 


Past, present and future of sales enablement

July 26th, 2021 by

Exploring the last decade of sales and sales enablement and what’s in store for the next ten years. There’s no question that B2B sales and the ways in which we sell have rapidly and fundamentally changed during the past year. But how does that compare with the past decade and, more importantly, where is the industry headed next? For many… 


MAJOR PURCHASES BY MOBILE PHONE

July 26th, 2021 by

USED CAR BUYERS IN THE UK NOW… 


BUYERS’ PERCEPTIONS DIFFER FROM SELLERS’

July 26th, 2021 by

65% OF SELLERS SAY THEY “ALWAYS” PUT… 


2021 7.2 Research Review – edited by Jeremy Noad

April 26th, 2021 by

The research review aims to help readers keep up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include four themes that focus on sales performance, capability development, sales behaviours and sales automation. Sales… 


Cultural and emotional barriers which cause resistance to change

April 26th, 2021 by

In the current ever-changing corporate world perennial adaptability is the key to sustainability and culture has become the conceptual foundation which should embrace ambiguity, uncertainty and complexity to ensure organisational success. Culture is not just mandated but it should be shaped at every level of the organisation and “even without a direct mandate from the top, people with passion, persistence… 


Do millennials have a chance?

April 26th, 2021 by

“When we listen and celebrate what is both common and different, we become a wiser and more inclusive and a better organisation” – Pat Wadors, head of HR at LinkedIn. At SAP, we have set ourselves a target of achieving 10% of young talent in our workforce in South East Asia (SEA) by 2023. This is a two-fold increase from… 


B2B BUYERS PREPARED TO SPEND $1M+ ONLINE

April 23rd, 2021 by

DESPITE CONVENTIONAL WISDOM THAT BIG-TICKET SALES REQUIRE… 


WORKING-FROM-HOME BURNOUT

April 23rd, 2021 by

FOR SALESPEOPLE, THE DEMANDS OF THE CONNECTED… 


Omnichannel here to stay for B2B sales

April 23rd, 2021 by

Covid-19 has cemented omnichannel interactions as the… 


2021 7.1 Research Review – edited by Jeremy Noad

February 26th, 2021 by

The research review aims to help readers keep up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include four themes that focus on sales performance, customer management, capability development, and sales behaviours. Sales… 


4 GROWTH PILLARS FOR CSOs

February 26th, 2021 by

THE KEY TO ACCELERATING REVENUE GROWTH FOR B2B SALES… 


CROSS-SELLING SUCCESS POST-MERGER

February 26th, 2021 by

REALIZING THE FULL POTENTIAL OF CROSS-SELLING AFTER… 


2020 Q2 Research Review – edited by Jeremy Noad

November 9th, 2020 by

The research review aims to help readers keep up to date on recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include three themes that focus on sales performance, customer management, and capability development. Sales Performance Combined… 


Improved leadership communication

November 9th, 2020 by

How storytelling can help bridge the gap between management and teams. “1In the beginning, God created the heavens and the earth.2The earth was without form and void, and darkness was over the face of the deep.3And God said, “Let there be light,” and there was light.4And God saw that the light was good.”Genesis, First Book of Moses Day 1 Since… 


Leadership in the digital future

November 9th, 2020 by

What are the required leadership behaviours that will help leaders succeed in the digital age, and to what extent do our leaders need to change their leadership behaviour in the future? Why is the concept of “digital” so important for us today? Technologies are changing the way customers conduct business. Communication has found new ways that I would have never… 


THE CHANGING FACE OF B2B SALES

November 6th, 2020 by

The pandemic has understandably forced a rapid… 


SIX KEYS TO UNLOCK PROBLEM-SOLVING POTENTIAL

November 6th, 2020 by

DO RIGID PROCESSES WORK IN TODAY’S WORLD…