MAJOR PURCHASES BY MOBILE PHONE

USED CAR BUYERS IN THE UK NOW COMPLETE ALMOST 1 IN 10 PURCHASES ENTIRELY ON THEIR MOBILE PHONES.

8.4% OF TRANSACTIONS ARE COMPLETED ON A MOBILE, INCLUDING FINDING THE RIGHT CAR, RESERVING IT, APPLYING FOR FINANCE, COMPLETING SECURITY CHECKS, AND ARRANGING DELIVERY.

OVER THE PAST 12 MONTHS, USED CAR PURCHASES COMPLETED ON CELL PHONES SOARED BY 48.7%, COMPARED WITH A RISE OF 22.1% ON DESKTOP OR LAPTOP COMPUTERS. TRANSACTIONS VIA TABLETS ARE ALSO UP, BUT ACCOUNT FOR LITTLE MORE THAN 1% OF SALES.

TOTAL VALUE OF CARS BOUGHT VIA MOBILE PHONE SCREEN IS UP 68% COMPARED WITH AN INCREASE OF 33.9% FOR THOSE PURCHASED VIA DESKTOP OR LAPTOP – SUGGESTING THAT MOBILE IS THE FASTEST-GROWING WAY OF SHOPPING ONLINE.

TAKEAWAY: THERE IS GROWING CONFIDENCE AMONG CAR SHOPPERS THAT THEY ARE SAFE TO GO AHEAD WITH A MAJOR PURCHASE, EVEN ON A POCKET DEVICE.

DATA FROM ONLINE USED-CAR SUPERMARKET BUYACAR.CO.UK.