Does your organisation have buyer-centric sales skills?

Fewer than half of sales leaders and salespeople believe their organization demonstrates greater mastery of key buyer-centric sales skills than competitors*…

Asking insightful questions – 45% of sales leaders and 48% of salespeople.

Engaging prospects – 44% of sales leaders and 49% of sellers

Understanding clients’ business and industry – 43% of sales leaders and 44% of sellers

Differentiating their products or services from the competition – 41% of sales leaders and 46% of sellers

Matching solutions to clients’ challenges – 40% of sales leaders and 45% of sellers

*Data from a ValueSelling Associates and Training Industry survey among 260 sales leaders and 278 sales representatives across a range of industries and company types.