Friday, September 30th, 2022
Focus on storytelling
When a group of non-native English speakers wanted to hone their English writing and speaking skills, they joined a programme exploring a range of literary genres via the work of a cross-section of authors. We set these business leaders the task of recounting their most memorable sales experiences in the Journal. In this special feature, we explore the rationale behind…
Tuesday, May 3rd, 2022
Measure behaviours as well as outcomes
Only 25% of sales organizations are directly measuring sales behaviours that drive sales success, claims ValueSelling Associates. “Our research findings mean that 75% of sales teams are driving down the interstate with their focus fixed on the rear-view mirror,” President and CEO, Julie Thomas tells the Journal. +
Tuesday, May 3rd, 2022
Understanding true value
Engage buyers using the basics of value-based selling. We all know the frightening stats: buyers spend 17% of their time interacting with sales professionals, and nearly half (43%) prefer a completely rep-free experience (Gartner). Yes, this is alarming. However, this roadblock is just that, a roadblock – it’s not impassable. After all, the buying journey is complex and contains numerous…
Friday, April 22nd, 2022
ISP events 8.3 2022
Details of upcoming events can be found at the Institute of Sales Professionals website. https://www.the-isp.org/events Sales Cycle Best Practice – New Thinking Thursday 5 May 2022, 09:00 Push Back Against Post-Pandemic Procurement Pressure Tuesday 10 May 2022, 09:00 Buyer Behaviour – What are the key drivers in the decision-making process? Tuesday 24 May 2022, 09:00 Improving your Proposals Wednesday 25…
Friday, April 22nd, 2022
Conferences and exhibitions 8.3 2022
GSSI – Global Sales Science Institute –…
Monday, January 10th, 2022
ISP events 8.1 2022
Details of upcoming can be found at the Institute of Sales Professionals website. https://www.the-isp.org/events +
Monday, January 10th, 2022
Conferences and exhibitions 8.1 2022
AMA Winter Academic Conference (in-person) – Las…
Friday, November 26th, 2021
New era of selling
Modern selling 92% think that remote workforces…
Friday, November 26th, 2021
This time it’s personal!
In the bold new world of sales, a mental shift is required. The pandemic turned the whole world upside down: it made us shift our priorities away from things that we once thought were important to new ways of working and living. As people switch careers and re-evaluate how they spend their time, naturally their behaviours have fundamentally changed. In…
Tuesday, September 28th, 2021
ISP events 7.4 2021
Webinar: Outsourced sales – brand partners or guns for hire? 6 October 2021: 9.00 am – 9.45 am BST Dr Beth Rogers, Visiting Fellow at Cranfield University School of Management and examiner and lecturer in sales topics at two other universities in Europe. This talk explores research about the factors in the make-or-buy decision for sales activities and provides a…
Tuesday, September 28th, 2021
Conferences and exhibitions 7.4 2021
Global Sales Transformation XVI 7 October 2021…
Monday, September 27th, 2021
CSO post-Pandemic checklist
GARTNER SUGGESTS EIGHT STEPS TO CREATE COMPETITIVE…
Tuesday, July 27th, 2021
Conferences and exhibitions 7.3 2021
AMA Virtual Summer Academic Conference (virtual event)…
Monday, July 26th, 2021
Psychological contract
Introducing the psychological contract into sales education The “psychological contract” approach in organisational terms makes claims for greater mutual commitment and motivation (Rousseau, 1995) and reciprocation (Coyle-Shapriro and Kessler, 2002). Best-practice practitioner sales training promotes trust-based relationship building, in order to overcome price objections and maintain profit margins. However, it does not necessarily explain how this can be achieved in…
Monday, July 26th, 2021
Past, present and future of sales enablement
Exploring the last decade of sales and sales enablement and what’s in store for the next ten years. There’s no question that B2B sales and the ways in which we sell have rapidly and fundamentally changed during the past year. But how does that compare with the past decade and, more importantly, where is the industry headed next? For many…
Monday, July 26th, 2021
The three truths of sales enablement
Like any change-management programme, effective sales enablement is not rocket science but remains challenging to deliver. I am constantly amazed by the poor understanding of enablement in the go-to-market space. Many overcomplicate it; others oversimplify and dismiss its value. I recently delivered a webinar with the Sales Enablement Society, titled “The Only Enablement Operating Model You’ll Ever Need.” In that…
Monday, April 26th, 2021
Conferences and exhibitions 7.2 2021
Forrester B2B Summit North America – online…
Monday, April 26th, 2021
2021 7.2 Research Review – edited by Jeremy Noad
The research review aims to help readers keep up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include four themes that focus on sales performance, capability development, sales behaviours and sales automation. Sales…
Monday, April 26th, 2021
The triumph of data over intuition
How businesses must adapt to the new world of virtual selling. When the Coronavirus pandemic swept across the world in 2020, it is safe to say that all industries were dramatically disrupted and forced to reassess their operations and ways of working. However, the sales industry was one of the business sectors that was significantly turned on its head by…
Friday, April 23rd, 2021
Supercharging our sales conversations
Selling power comes not from how much conversation we manage to get through, but the quality of the conversation. Supercharging sales is the overall theme of this edition of the International Journal of Sales Transformation, so I thought it might be appropriate to focus on a topic that has long been a focus of mine: how can salespeople supercharge their…