Wednesday, October 11th, 2023
Electric superbike company appoints legendary CRO
Electric superbike manufacturer Verge Motorcycles has appointed business and retail visionary George Blankenship as its new Chief Revenue Officer. With a career spanning more than 40 years, Blankenship is known for developing acclaimed retail strategies for world renowned brands such as software and computer maker Apple and electric car manufacturer Tesla. “Motorcycles have been manufactured with the same underlying format…
Wednesday, October 11th, 2023
Trust unlocks online sales
A new report from “trust platform for digital commerce” Forter has found “alarming rates of false declines, cart abandonment, and trust issues” in online shopping. The 2023 Consumer Trust Premium Report explores the relationship between consumer shopping habits and brand trust. Over 73% of UK consumers have had a negative online shopping experience, with high rates of false declines (14%),…
Monday, July 10th, 2023
Targeting
In the first of a new series, Bob Apollo outlines some five things to bear in mind when researching, targeting and prioritising your most valuable prospects: If we do the research and use it to inform our prospecting priorities and programmes, we will inevitably generate much better qualified opportunities and convert them more effectively into satisfied customers. +
Monday, February 13th, 2023
Customers are demanding much more
As buyers become ever more demanding, companies…
Thursday, September 29th, 2022
Personalisation drives growth Infographic
PERSONALISATION IS IMPORTANT TO CONSUMERS: COVID HAS…
Friday, April 29th, 2022
5 reasons AR matters to sales
AUGMENTED REALITY INCREASES SALES: SOME COMPANIES HAVE…
Monday, January 10th, 2022
Brand Ethics
ETHICS IS AT THE TOP OF THE…
Monday, September 27th, 2021
THE VALUE OF TRUST ONLINE
OVER ONE THIRD (35%) OF UK ONLINE…
Monday, July 26th, 2021
MAJOR PURCHASES BY MOBILE PHONE
USED CAR BUYERS IN THE UK NOW…
Monday, July 26th, 2021
BUYERS’ PERCEPTIONS DIFFER FROM SELLERS’
65% OF SELLERS SAY THEY “ALWAYS” PUT…
Thursday, May 21st, 2020
COVID winners – consumer
CONSUMERS ARE ADOPTING NEW BEHAVIOURS, BRANDS AND…
Tuesday, July 7th, 2015
Injecting some fizz into soft drink sales
Revitalising a soft drinks category and conversational…
