Monday, July 7th, 2025
Customer experience continues to wane – Forrester
Ongoing challenges that drove last year’s decline in customer experience (CX) quality – weaker employee experience, waning customer obsession, disappointing tech implementations, and economic volatility – continue to impact how consumers perceive CX quality, according to Forrester’s global Customer Experience Index rankings for 2025 which were unveiled on 24 June. Moreover, the disparity between the customer experience that brands intend…
Monday, July 7th, 2025
Consumers wary of social media
Consumers report that social media is their least trusted source when making buying decisions; at the same time, it’s where they interact with family and friends, who also serve as their most trusted sources. These are among the latest findings in a 9 June article from consultants McKinsey: “State of the Consumer 2025: When disruption becomes permanent”. When ranking sources…
Tuesday, April 8th, 2025
81% of buyers dissatisfied with chosen suppliers – Forrester
Tight budgets, AI’s influence in buying and selling, negative buying experiences, and long purchase cycles are further complicating the B2B buying process and frustrating buyers and sellers alike. According to Forrester’s The State Of Business Buying, 2024 report, 86% of B2B purchases stall during the buying process and 81% of buyers express dissatisfaction with their chosen providers. While buyers rely…
Monday, April 7th, 2025
How do customers want to be sold to in 2025?
What core values should underpin sales from a customer perspective in 2025 and beyond? Back in 2009 a seminal doctoral thesis helped to usher in a new approach to sales: How can a client-centric values approach to selling lead to the co-creation of a new global selling mindset? Dr Philip Squire, who conducted the original research, is looking to run…
Monday, April 7th, 2025
Gartner spells out top commercial threats facing sales leaders in 2025
Chief sales officers must evolve with rapid market changes and emerging technological influences to succeed. That’s the message from research and advisory firm, Gartner. As the global marketplace evolves at an unprecedented pace, Gartner says it has identified the top seven commercial threats facing sales leaders in 2025. “There is increasing pressure on leaders to enhance performance amidst macroeconomic fluctuations,”…
Wednesday, October 11th, 2023
Electric superbike company appoints legendary CRO
Electric superbike manufacturer Verge Motorcycles has appointed business and retail visionary George Blankenship as its new Chief Revenue Officer. With a career spanning more than 40 years, Blankenship is known for developing acclaimed retail strategies for world renowned brands such as software and computer maker Apple and electric car manufacturer Tesla. “Motorcycles have been manufactured with the same underlying format…
Wednesday, October 11th, 2023
Trust unlocks online sales
A new report from “trust platform for digital commerce” Forter has found “alarming rates of false declines, cart abandonment, and trust issues” in online shopping. The 2023 Consumer Trust Premium Report explores the relationship between consumer shopping habits and brand trust. Over 73% of UK consumers have had a negative online shopping experience, with high rates of false declines (14%),…
Monday, July 10th, 2023
Targeting
In the first of a new series, Bob Apollo outlines some five things to bear in mind when researching, targeting and prioritising your most valuable prospects: If we do the research and use it to inform our prospecting priorities and programmes, we will inevitably generate much better qualified opportunities and convert them more effectively into satisfied customers. +
Monday, February 13th, 2023
Customers are demanding much more
As buyers become ever more demanding, companies…
Thursday, September 29th, 2022
Personalisation drives growth Infographic
PERSONALISATION IS IMPORTANT TO CONSUMERS: COVID HAS…
Friday, April 29th, 2022
5 reasons AR matters to sales
AUGMENTED REALITY INCREASES SALES: SOME COMPANIES HAVE…
Monday, January 10th, 2022
Brand Ethics
ETHICS IS AT THE TOP OF THE…
Monday, September 27th, 2021
THE VALUE OF TRUST ONLINE
OVER ONE THIRD (35%) OF UK ONLINE…
Monday, July 26th, 2021
MAJOR PURCHASES BY MOBILE PHONE
USED CAR BUYERS IN THE UK NOW…
Monday, July 26th, 2021
BUYERS’ PERCEPTIONS DIFFER FROM SELLERS’
65% OF SELLERS SAY THEY “ALWAYS” PUT…
Thursday, May 21st, 2020
COVID winners – consumer
CONSUMERS ARE ADOPTING NEW BEHAVIOURS, BRANDS AND…
Tuesday, July 7th, 2015
Injecting some fizz into soft drink sales
Revitalising a soft drinks category and conversational…
