Electric superbike company appoints legendary CRO

11th October 2023 |   Journal Of Sales Transformation

George Blankenship, CRO Verge Motorcycles

George Blankenship: Responsible for developing customer interface, customer journey, and global store strategy.

Electric superbike manufacturer Verge Motorcycles has appointed business and retail visionary George Blankenship as its new Chief Revenue Officer. With a career spanning more than 40 years, Blankenship is known for developing acclaimed retail strategies for world renowned brands such as software and computer maker Apple and electric car manufacturer Tesla.

“Motorcycles have been manufactured with the same underlying format for the past 150 years,” he tells the Journal. “At Verge, I was particularly inspired by its boldness to shake old habits. Verge has literally reinvented the wheel to better serve both their riders and the environment.

“I see the same potential in Verge today as I did in Apple two decades ago and Tesla one decade ago when we took a big step forward to completely redefine their industries,” he declares.

Retail strategy

Setting out the company’s retail strategy, Blankenship explains: “In addition to a central and easily accessible location, successful stores must offer something unprecedented that creates added value for consumers and engages them. The goal is to open head-turning Verge stores by next summer both in major European cities and the United States. We intend to surprise and delight with our innovative approach.”

“A company’s commercial success is influenced not only by an excellent product but also by the customer experience. George has proven time and again how to successfully engage people as part of a companies’ brand and the lifestyle built around it. We want Verge to become, like Tesla, globally renowned and a pioneer in its field,” adds CTO Marko Lehtimäki.