COVID winners – consumer
CONSUMERS ARE ADOPTING NEW BEHAVIOURS, BRANDS AND CHANNELS THAT ARE LIKELY TO STICK AFTER LOCKDOWN.
ONLINE AND VIRTUAL SERVICES:
McKinsey reports seeing an UPTICK IN FIRST-TIME DIGITAL USERS and in established customers’ usage across several categories, such as ENTERTAINMENT STREAMING, E-SPORTS, RESTAURANT AND GROCERY DELIVERY, ONLINE EDUCATION, and ONLINE FITNESS.
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