COVID winners – consumer

CONSUMERS ARE ADOPTING NEW BEHAVIOURS, BRANDS AND CHANNELS THAT ARE LIKELY TO STICK AFTER LOCKDOWN.

ONLINE AND VIRTUAL SERVICES:

McKinsey reports seeing an UPTICK IN FIRST-TIME DIGITAL USERS and in established customers’ usage across several categories, such as ENTERTAINMENT STREAMING, E-SPORTS, RESTAURANT AND GROCERY DELIVERY, ONLINE EDUCATION, and ONLINE FITNESS.

Source: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/leading-with-purpose-how-marketing-and-sales-leaders-can-shape-the-next-normal

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