Injecting some fizz into soft drink sales

7th July 2015 |   Nick de Cent

Injecting some fizz into soft drink sales

Revitalising a soft drinks category and conversational analysis were just two of the topics under discussion at Consalia’s 10th Global Sales Transformation event at the London Stock Exchange in April. Here, we offer you a front-row seat.

Always put the shopper at the ‘start and heart’ of the sales plan” – this was the sound advice that Coca Cola Enterprises, Director – Field Sales, Nicky Robinson offered delegates as she mapped out the launch of a new brand that helped revitalise the soft drinks category.

Founder of the International Journal of Sales Transformation | + posts

Nick de Cent is the founder and editor-in-chief of the International Journal of Sales Transformation. A business journalist for over 35 years, he has been covering sales since the mid-1980s and has been a strong advocate of enhancing its professional status. He has freelanced for the Financial Times and edited the Sales Performance supplement in The Times. He also writes and edits extensively on behalf of corporate clients, including a Big 3 management consultancy and a top four global executive search firm.