Injecting some fizz into soft drink sales
7th July 2015 | Nick de Cent
Revitalising a soft drinks category and conversational analysis were just two of the topics under discussion at Consalia’s 10th Global Sales Transformation event at the London Stock Exchange in April. Here, we offer you a front-row seat.
Always put the shopper at the ‘start and heart’ of the sales plan” – this was the sound advice that Coca Cola Enterprises, Director – Field Sales, Nicky Robinson offered delegates as she mapped out the launch of a new brand that helped revitalise the soft drinks category.