You lead to serve

7th April 2015 |   Nick de Cent

EMC vice-president and one of the driving forces behind the Association of Professional Sales, Andy Hough talks about leadership, career development and his aspirations for the sales profession.

Andy Hough

You lead to serve – this key principle has guided Andy Hough throughout his career, and it’s one that he has sought to demonstrate right from the outset, even while participating in group workshops as part of the interview process for his first job.

“A lot of people make the mistake of going in and wanting to dominate situations and show that they’re the best, but you also need to bring others on and let their skills shine,” argues Hough, who is Vice-President Enterprise & Mid Range Storage at IT-as-a-service giant EMC. Active participation rather than domination is the name of the game. “And that’s what business is still looking for today, well-rounded leaders who can actually bring the best out of other people.”

Founder of the International Journal of Sales Transformation | + posts

Nick de Cent is the founder and editor-in-chief of the International Journal of Sales Transformation. A business journalist for over 35 years, he has been covering sales since the mid-1980s and has been a strong advocate of enhancing its professional status. He has freelanced for the Financial Times and edited the Sales Performance supplement in The Times. He also writes and edits extensively on behalf of corporate clients, including a Big 3 management consultancy and a top four global executive search firm.