THE VALUE OF TRUST ONLINE
OVER ONE THIRD (35%) OF UK ONLINE SHOPPERS WILL ONLY ASSOCIATE WITH “RESPONSIBLE” BRANDS, ACCORDING TO NEW RESEARCH INTO ONLINE SHOPPING BEHAVIOUR:
- TREAT STAFF FAIRLY
- SOURCE GOODS ETHICALLY
- DO NOT MISUSE CONSUMER DATA.
ALMOST HALF OF CONSUMERS (47%) PREFER TO SHOP WITH BRANDS THEY TRUST; 22% WILL PAY MORE FOR THE BRANDS THEY TRUST.
31% OF ONLINE SHOPPERS PREFER TO ASSOCIATE WITH BRANDS THAT ARE GREEN, AND USE ECOLOGICAL PACKAGING IN THEIR DELIVERIES.
37% ACTIVELY TRY TO ORDER LOCAL, OR NATIONAL, TO REDUCE THEIR CARBON FOOTPRINT.
49% OF CONSUMERS SAY THEY WILL NOT STOP SHOPPING ONLINE POST-LOCKDOWN.
ONLY 13% DON’T CONSIDER THEIR ONLINE SHOPPING BEHAVIOUR TO HAVE AN ENVIRONMENTAL IMPACT.
20% DON’T THINK ABOUT THE ENVIRONMENT AT ALL WHEN BUYING ONLINE.
DATSOURCE CENSUSWIDE SURVEY OF 4,000 UK ONLINE SHOPPERS CONDUCTED ON BEHALF OF EMPATHY.CO.
