Tuesday, May 3rd, 2022

Cranfield KAM Forum online

Reports from Q1 2022 Sales tips from an advertising guy: Stephen Mangham Former Ogilvy Saatchi and Saatchi and Saatchi ad man Stephen Mangham shared his insightful views of the KAM market from the fresh perspective of someone who had a very successful career in advertising observing the companies that get things right and those that do not. Marketing is “the… 

Friday, April 29th, 2022

5 reasons AR matters to sales

AUGMENTED REALITY INCREASES SALES: SOME COMPANIES HAVE… 

Thursday, May 21st, 2020

COVID winners – consumer

CONSUMERS ARE ADOPTING NEW BEHAVIOURS, BRANDS AND… 

Tuesday, June 25th, 2019

The High Street isn’t dead

Lessons from Birmingham’s new Primark megastore. Primark’s new Birmingham flagship proves that stores still have a vital role to play in shopping journeys. But one store opening – albeit a great one – doesn’t spell the beginning of the end of pressure on the High Street. The discount fashion retailer’s megastore opening drew big crowds in April and demonstrates its… 

Tuesday, July 7th, 2015

Injecting some fizz into soft drink sales

Revitalising a soft drinks category and conversational… 

Sunday, July 5th, 2015

Hard yards

Head of sales for global snacks company Mondelez International, Andy Tosney talks about how simplification and standardisation of sales processes is transforming the organisation and delivering a powerful boost to company revenues. Andy Tosney is passionate about what he does…. “I’ve never had a day in my life when I’ve woken up and not wanted to go to work. I…