Wednesday, October 11th, 2023
Electric superbike company appoints legendary CRO
Electric superbike manufacturer Verge Motorcycles has appointed business and retail visionary George Blankenship as its new Chief Revenue Officer. With a career spanning more than 40 years, Blankenship is known for developing acclaimed retail strategies for world renowned brands such as software and computer maker Apple and electric car manufacturer Tesla. “Motorcycles have been manufactured with the same underlying format…
Wednesday, October 11th, 2023
Trust unlocks online sales
A new report from “trust platform for digital commerce” Forter has found “alarming rates of false declines, cart abandonment, and trust issues” in online shopping. The 2023 Consumer Trust Premium Report explores the relationship between consumer shopping habits and brand trust. Over 73% of UK consumers have had a negative online shopping experience, with high rates of false declines (14%),…
Tuesday, May 3rd, 2022
Cranfield KAM Forum online
Reports from Q1 2022 Sales tips from an advertising guy: Stephen Mangham Former Ogilvy Saatchi and Saatchi and Saatchi ad man Stephen Mangham shared his insightful views of the KAM market from the fresh perspective of someone who had a very successful career in advertising observing the companies that get things right and those that do not. Marketing is “the…
Friday, April 29th, 2022
5 reasons AR matters to sales
AUGMENTED REALITY INCREASES SALES: SOME COMPANIES HAVE…
Thursday, May 21st, 2020
COVID winners – consumer
CONSUMERS ARE ADOPTING NEW BEHAVIOURS, BRANDS AND…
Tuesday, June 25th, 2019
The High Street isn’t dead
Lessons from Birmingham’s new Primark megastore. Primark’s new Birmingham flagship proves that stores still have a vital role to play in shopping journeys. But one store opening – albeit a great one – doesn’t spell the beginning of the end of pressure on the High Street. The discount fashion retailer’s megastore opening drew big crowds in April and demonstrates its…
Tuesday, July 7th, 2015
Injecting some fizz into soft drink sales
Revitalising a soft drinks category and conversational…
Sunday, July 5th, 2015
Hard yards
Head of sales for global snacks company Mondelez International, Andy Tosney talks about how simplification and standardisation of sales processes is transforming the organisation and delivering a powerful boost to company revenues. Andy Tosney is passionate about what he does…. “I’ve never had a day in my life when I’ve woken up and not wanted to go to work. I…
