Tuesday, May 3rd, 2022

Measure behaviours as well as outcomes

Only 25% of sales organizations are directly measuring sales behaviours that drive sales success, claims ValueSelling Associates. “Our research findings mean that 75% of sales teams are driving down the interstate with their focus fixed on the rear-view mirror,” President and CEO, Julie Thomas tells the Journal. +


Tuesday, May 3rd, 2022

Understanding true value

Engage buyers using the basics of value-based selling. We all know the frightening stats: buyers spend 17% of their time interacting with sales professionals, and nearly half (43%) prefer a completely rep-free experience (Gartner). Yes, this is alarming. However, this roadblock is just that, a roadblock – it’s not impassable. After all, the buying journey is complex and contains numerous… 


Friday, November 26th, 2021

New era of selling

Modern selling 92% think that remote workforces… 


Friday, November 26th, 2021

This time it’s personal!

In the bold new world of sales, a mental shift is required. The pandemic turned the whole world upside down: it made us shift our priorities away from things that we once thought were important to new ways of working and living. As people switch careers and re-evaluate how they spend their time, naturally their behaviours have fundamentally changed. In… 


Tuesday, September 28th, 2021

ISP events 7.4 2021

Webinar: Outsourced sales – brand partners or guns for hire? 6 October 2021: 9.00 am – 9.45 am BST Dr Beth Rogers, Visiting Fellow at Cranfield University School of Management and examiner and lecturer in sales topics at two other universities in Europe. This talk explores research about the factors in the make-or-buy decision for sales activities and provides a… 


Tuesday, September 28th, 2021

Conferences and exhibitions 7.4 2021

Global Sales Transformation XVI 7 October 2021… 


Monday, September 27th, 2021

CSO post-Pandemic checklist

GARTNER SUGGESTS EIGHT STEPS TO CREATE COMPETITIVE… 


Tuesday, July 27th, 2021

Conferences and exhibitions 7.3 2021

AMA Virtual Summer Academic Conference (virtual event)… 


Monday, July 26th, 2021

Psychological contract

Introducing the psychological contract into sales education The “psychological contract” approach in organisational terms makes claims for greater mutual commitment and motivation (Rousseau, 1995) and reciprocation (Coyle-Shapriro and Kessler, 2002). Best-practice practitioner sales training promotes trust-based relationship building, in order to overcome price objections and maintain profit margins. However, it does not necessarily explain how this can be achieved in… 


Monday, July 26th, 2021

Past, present and future of sales enablement

Exploring the last decade of sales and sales enablement and what’s in store for the next ten years. There’s no question that B2B sales and the ways in which we sell have rapidly and fundamentally changed during the past year. But how does that compare with the past decade and, more importantly, where is the industry headed next? For many… 


Monday, July 26th, 2021

The three truths of sales enablement

Like any change-management programme, effective sales enablement is not rocket science but remains challenging to deliver. I am constantly amazed by the poor understanding of enablement in the go-to-market space. Many overcomplicate it; others oversimplify and dismiss its value. I recently delivered a webinar with the Sales Enablement Society, titled “The Only Enablement Operating Model You’ll Ever Need.” In that… 


Monday, April 26th, 2021

Conferences and exhibitions 7.2 2021

Forrester B2B Summit North America – online… 


Monday, April 26th, 2021

2021 7.2 Research Review – edited by Jeremy Noad

The research review aims to help readers keep up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include four themes that focus on sales performance, capability development, sales behaviours and sales automation. Sales… 


Monday, April 26th, 2021

The triumph of data over intuition

How businesses must adapt to the new world of virtual selling. When the Coronavirus pandemic swept across the world in 2020, it is safe to say that all industries were dramatically disrupted and forced to reassess their operations and ways of working. However, the sales industry was one of the business sectors that was significantly turned on its head by… 


Friday, April 23rd, 2021

Supercharging our sales conversations

Selling power comes not from how much conversation we manage to get through, but the quality of the conversation. Supercharging sales is the overall theme of this edition of the International Journal of Sales Transformation, so I thought it might be appropriate to focus on a topic that has long been a focus of mine: how can salespeople supercharge their… 


Friday, February 26th, 2021

Conferences and exhibitions 7.1 2021

NSCM Virtual – National Conference in Sales… 


Friday, February 26th, 2021

2021 7.1 Research Review – edited by Jeremy Noad

The research review aims to help readers keep up to date with recently published research on sales-related topics. The review highlights short abstracts of academically peer-reviewed research. This selection of published research is from a range of academic journals. In this edition, the abstracts include four themes that focus on sales performance, customer management, capability development, and sales behaviours. Sales… 


Friday, February 26th, 2021

Key trends in sales tech

What you need to know about how sales enablement technology is advancing. As is usual at this time of year, I have spent a lot of time thinking about enablement’s current state. Before I take a journey through sales-enablement technology trends, let’s briefly explore enablement and B2B sales, as both of these topics are influencing the outlook for technology for… 


Friday, February 26th, 2021

It’s time to level up!

Four forever changes transforming b2b revenue activities. Sales and marketing leaders, it’s time to level up. Buyers are searching for more information on their own, without talking to a sales rep. That means they are engaging with your content further down the funnel. As a result, your content can’t be just a companion to a sales-led customer conversation; it needs… 


Friday, February 26th, 2021

Here’s what’s changing

The key issues for B2B sales leaders in 2021. 2020 proved to be a challenging year for many B2B sales organisations. Certain sectors powered ahead (for example, anything associated with e-commerce or digital transformation) but many other industries suffered significant declines in demand. 2021 will inevitably bring further challenges. Whilst the emergence of effective vaccines offers some hope for recovery,…