News in brief April 2024

22nd April 2024 |   Journal Of Sales Transformation

The Institute of Sales Professionals has announced that two training organisations have joined the ranks of its endorsed training organisations.

Competitive Edge is an awardwinning trainer that helps to develop high-performing sales teams and leaders. Meanwhile, Alate Business Growth specialises in business-tobusiness sales training for technology companies, across IT, telecoms, and software as a service (SaaS) in diverse global and UK markets.

Competitive Edge director and co-founder Ian Wearne said: “We are delighted to have been recognised by the ISP and endorsed for our unique approach and bespoke training programmes.”

Boston-based global sales training company RAIN Group has launched its Sales Skills Self-Assessment, a free resource for sellers in any role or industry. Sellers complete an online tenminute questionnaire and then receive a 30-page analysis detailing how they stack up against RAIN Group’s database of top performers, identifying skills that need strengthening, and providing links to free resources to support their growth in those areas.

Meanwhile the firm has also announced its latest sales training program, Selling to Senior Executives. In the course, sellers are introduced to the nuances of executive-level sales and learn how to adjust their sales approach, capture attention, and build trust.