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The first participants in a landmark government… 

In previous articles of this series in the International Journal of Sales Transformation, “Managing and Measuring Sales Performance” and “Setting Sales Targets”, we presented an outline of the properties of effective sales performance measurement systems guidelines to minimise the unintended consequences of sales targets. In this last article of the series, we address employee motivation and its relation to sales… 

Over the past year or so, I’ve written a series of columns on important issues around how science works, and how this can be applied to your job in the sales force. I looked at how to think like a scientist, how to ask good questions, how to design research to answer those questions, and how to watch out for… 

I’m not sure that what you might describe as the “traditional” approach to sales skills development – sending salespeople on an occasional formal sales training course based on one of the many standard methodologies – ever delivered consistent results in terms of driving sustained performance improvement. And that was in yesterday’s relatively static marketplaces! In today’s fast-changing business environment, sales… 

Despite high employment, UK labour productivity growth remains weak while job prospects of many adults are hurt by poor basic skills such as literacy and numeracy – that’s the view of the Organisation for Economic Co-operation and Development OECD. A recent report from the inter-governmental organisation, Getting Skills Right: United Kingdom says that to boost the country’s growth, productivity and… 

World-renowned sales expert Neil Rackham has been awarded an honorary degree from Edinburgh Napier University. The ceremony on 25 October saw Professor Rackham honoured alongside luminaries from the charity and education sectors. Professor Rackham pioneered “consultative selling” and has been a consultant to executives at more than 40 of the US Fortune 500 companies. He has worked with bosses at… 

The National Sales Conference, which is supported by the Journal, has broken previous records for attendance, exhibitor numbers and sponsorship, organisers Lincoln West claim. This year’s event took place at Coventry’s Ricoh Arena on 30 November. Now in its fourth year, the conference saw some 600 delegates attend a packed programme of presentations including a keynote by celebrity sports coach… 

When Whitbread’s Learning & Development team was looking for a novel approach to enhancing frontline employees’ skillsets they hit on the idea of using theatre directors and performers to communicate key messages. The owner of the Premier Inn and Costa brands has built a sales university focused on two themes: the art of communication and negotiation. Head of Sales &… 

The spiral of value leakage starts when organisations fail to focus on the customer and what they value. Instead, businesses should focus on creating “infinite value”. Peter Drucker is famous for making the following observation: “Because the purpose of a business is to create a customer, the business enterprise has two (and only two) basic functions: marketing and innovation.” If… 

Is challenging a customer’s preconceptions through disruptive… 

Most learning models that encourage salespeople to adapt their selling styles to meet the needs of different buyer “types” don’t easily translate across to B2B selling scenarios. The author proposes a new model based on personal experience. The new model being proposed here provides a more practical learning tool, at least for those salespeople for whom it has been designed… 

JOURNAL EXPANDS EASTWARDS: A delegation from the aSSIST, part of the Seoul School of Integrated Sciences and Technologies, met recently with the Journal to discuss licensing content in Korea. Dr Yong Joo Choi (second right), vice-chancellor led the delegation that met with Journal chairman Dr Phil Squire (right) and editor-in-chief Nick de Cent. He was joined by Dr Jackie Chung… 

Association of Professional Sales fellows are inspiring the next generation of salespeople via the “APS Sales in a Box student initiative to promote professional sales as a career in secondary schools. The programme provides guidance for anyone to promote professional sales as a career and is especially important in the context of employers admitting their first intake of B2B Sales… 

Salespeople make on average four attempts per lead to contact a prospective customer, a recent survey has found. Email and phone calls are still the most common touchpoints for sales teams: the most common pattern was a single email – 32% of respondents used that method, accounting for 61% of first contacts – while the second most common cadence is… 

It would be hard to argue against the idea that we’re living in an age of analytics. For many large organisations selling to the public through B2C channels, analytics has become a critical competitive weapon, whether it’s our favourite online shopping site tempting us to make another related purchase, or our local supermarket ensuring that they don’t run out of… 

No one likes having to inform customers… 

In our previous article in this series, “The classic performance dilemma”, we presented a brief outline of the properties of effective sales performance measurement systems. In this follow-up article, we focus on a widespread practice in sales organisations: the use of sales targets or goals. We highlight the key issues associated with performance targets and offer guidelines to minimise their… 

Selling value is essential to today’s sales professional. We speak to President of Capmatic, Alioscia Bassani to uncover his tried-and-tested techniques for selling value to the C-suite. This sales process uncovers the CEO’s critical business needs and develops value solutions that address the long-term business challenges of concern to senior executives. Ask Alioscia Bassani what business he’s in and his… 

Three easy-to-remember quotes from buyers will help get you on their wavelength. Let’s be honest: nobody likes being “sold to”. We like to think that we are controlling the buying cycle, whether it’s a personal purchase or a corporate procurement. If we experience “blatant” or “clumsy” sales tactics, then we react badly; but, if we feel the salesperson is contributing… 

In an original project submitted for his Doctor of Professional Studies qualification, Phil Squire asked: How can a “client-centric values” approach to selling lead to the “co-creation” of a new global selling mind-set? Here’s what he found out. In 2002, I conducted an interview with the Chief Information Officer of IMS Health, a large, global, pharmaceutical company. The subject of…