Gartner completes CEB acquisition

22nd April 2017 |   Journal Of Sales Transformation

Global IT research and advisory company, Gartner announced on 6 April that it has completed its acquisition of CEB Inc. CEB, formerly the Corporate Executive Board, is a provider of best-practice and talent-management insights, and best known in sales circles for The Challenger Sale book and the more recent The Challenger Customer, as well as associated development programmes. CEB lists companies such as Adobe Systems, General Motors and Thomson Reuters among its clients.

The merger has been positioned by Gartner as creating the “leading global research and advisory company for all major functions in the enterprise”. It brings together Gartner’s analyst-driven, syndicated research and advisory services in IT, marketing and supply chain with CEB’s best practice and talent management insights across a range of business functions.
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