How best to communicate a price rise?
24th May 2017 | Chris Alder
No one likes having to inform customers about a price increase but it’s something we all have to do. Here are the views of three top sales communicators.
Communicating a price increase message to your customers is a tricky business. Our research shows that while 63% of B2B professionals believe price increases are ‘very important – or ‘mission critical’ for maintaining desired profitability and revenue growth