Thursday, May 21st, 2020
COVID winners – consumer
CONSUMERS ARE ADOPTING NEW BEHAVIOURS, BRANDS AND…
Saturday, April 11th, 2015
Big data just got useful
From online shopping outfits to industrial conglomerates, airlines to pharmaceutical companies, businesses of all shapes and sizes are tapping into the immense resource that is business intelligence. No more do companies have to rely on out-of-date information on which to base key business decisions. Casey Stengel, the 1950s American Major League Baseball outfielder, famously said: “Never make predictions, especially about…
Saturday, April 11th, 2015
Intelligence collection: the second-oldest profession
Can business learn any lessons from the professional intelligence community? Dr John Ardis suggests we can. During the Cold War, teams of intelligence analysts would pore over microfilm and squint at grainy aerial photographs. Human intelligence sources (or HUMINT in the vernacular – better known as spies) provided secret information about weapons, other spies, dark strategies and double bluffs. You…
Saturday, April 11th, 2015
The intelligent approach
Truly understanding the customer underpinned the success of this hugely complex mega-deal. We talk to William Mills of Atos about how information really is power. Succeeding in a sales environment sometimes means turning over long-cherished beliefs such as: all negative thoughts are destructive. It was this ability to embrace the problems when creating a bid for new business that enabled…