Big data just got useful
11th April 2015 | Chris Alder
From online shopping outfits to industrial conglomerates, airlines to pharmaceutical companies, businesses of all shapes and sizes are tapping into the immense resource that is business intelligence.
No more do companies have to rely on out-of-date information on which to base key business decisions.
Casey Stengel, the 1950s American Major League Baseball outfielder, famously said: “Never make predictions, especially about the future.” Now, however, the science of business intelligence has evolved to the stage where predictions can indeed be made to provide forward-looking insights into markets and prospects.
No more do companies have to rely on out-of-date information on which to base key business decisions. Enterprises large and small are using complex business data to track brand reputation and shape business strategy – and in turn second guess prospective customers.