Books

Bob Apollo, Managing Partner at Inflexion-Point and Journal columnist says: “I’ve been inspired by What Great Salespeople Do by MichaelBosworth and Ben Zoldan, which illustrates the power of storytelling”. +

Bob Apollo, Managing Partner at Inflexion-Point and Journal columnist says: “I’ve been inspired by Let’s Get Real or Let’s Not Play by Mahan Khalsa and Randy Illig, which focuses on developing win-win relationships”. +

Todd Snelgrove Global Manager, Value with SKF, says: “I think Value Merchants is one of the best. Jim Anderson from Kellogg, Nirmalya Kumar, LBS. About getting paid for value created.” +

Nick de Cent, Editor of the International Journal of Sales Transformation, recommends the latest book by Frank V Cespedes of Harvard Business School. Aligning Strategy and Sales – the choices, systems, and behaviors that drive effective selling is for any senior executive who wants to understand why they need to address the gap between their company’s sales efforts and strategy…. 

Dr Javier Marcos-Cuevas, Senior Lecturer in Sales Performance at the Centre for Strategic Marketing and Sales, Cranfield School of Management, recommends From Selling To Co-Creating: New trends, practices and tools to upgrade your sales force by Regis Lemmens, Bill Donaldson and Javier Marcos, published in 2014 by BIS Publishers, Amsterdam. He says: “From Selling to Co-Creating is for sales executives… 

Jeremy Noad, Global Performance Transformation Expert in Customer Management, Marketing and Channels at The Linde Group, says: “I have two books on the desk at all times: Rethinking Sales Management by Beth Rogers; and Brilliant Selling: What the Best Salespeople Know, Do and Say by Tom Bird and Jeremy Cassell. “Previous favourites have included Building a Winning Sales Force: Powerful… 

Shekhar Varma, managing partner at SDV Training, says: Challenging Coaching by John Blakey and Ian Day contains very useful models and ideas for anyone who coaches the sales force, and Resonate, by Nancy Duarte is a brilliant book about making presentations and storytelling.” He adds: “Although out of print, Neil Rackham’s Account Strategy For Major Sales is still an unrivalled… 

Andy Buck, Sales and Marketing Director at CPM (UK) recommends two books he describes as “priceless”. He explains: The Hidden Agenda by Kevin Allen, one of the original Mad Men, is a go-to book for me on a regular basis. Allen’s whole concept of knowing the clients’ credo and shaping the story give you a real competitive edge when approaching… 

Dr Philip Squire, CEO at Consalia says: “The one book that provoked my early interest in sales was How to Win Friends and Influence People by Dale Carnegie, published in 1936. It’s still a good read today.” He also mentions The Trusted Advisor by David Maister, Charles Green and Robert Galford; Global Account Management Creating Value by David Hennessey and… 

Carl Day, Sales Director at Toshiba TEC UK Imaging Systems singled out Cracking the Sales Management Code by Jason Jordan and Michelle Vazzana, which he read as part of the core reading in his latest Masters module. He says: “While it has split opinion in our group it is a good reminder of all the pointless things we do in…