Global Account Management Creating Value
11th April 2015 | Journal Of Sales Transformation
Dr Philip Squire, CEO at Consalia says: “The one book that provoked my early interest in sales was How to Win Friends and Influence People by Dale Carnegie, published in 1936. It’s still a good read today.”
He also mentions The Trusted Advisor by David Maister, Charles Green and Robert Galford; Global Account Management Creating Value by David Hennessey and Jean-Pierre Jeannet for insights into customer centricity; and 5 Minds for the Future by Howard Gardner which, he says, has helped influence thinking around mindsets required for successful selling.