The Hidden Agenda

11th April 2015 |   Journal Of Sales Transformation

Andy Buck, Sales and Marketing Director at CPM (UK) recommends two books he describes as “priceless”. He explains: The Hidden Agenda by Kevin Allen, one of the original Mad Men, is a go-to book for me on a regular basis. Allen’s whole concept of knowing the clients’ credo and shaping the story give you a real competitive edge when approaching new business pitches is invaluable.”

He adds: “The other book I regularly re-visit is How Not To Come Second: The Art of Winning Business Pitches by David Kean. This book gives you the process and structure to test and improve your ability and likelihood to close the deal.”