Latest News

KEEP UP TO DATE with the latest sales news from around the world, including stories and developments with a commercial, educational and political theme of potential interest to sales leaders and their teams.

Close Brothers Asset Finance invites Sales Academy applicants

July 5th, 2023 by

UK merchant banking group, Close Brothers Asset Finance is inviting applications to join its sales academy, which aims to attract new and diverse talent into the sector from across the UK. Six positions are available in this year’s sales academy, and experience in finance or sales is not a prerequisite. The role is being advertised at £32,500 basic salary plus… 


Sales leaders should position technology as “teammate”

July 5th, 2023 by

Analysts suggests that sales organizations which actively position technology as a “teammate” for sellers – rather than just another tool – will unlock seller productivity and enable highquality deals. Speakers at the Gartner CSO & Sales Leader Conference 2023, in Las Vegas on 16-17 May, explored how technology – particularly artificial intelligence – is key in augmenting the unique value… 


A third of CROs to establish GenAI ops team within two years

July 5th, 2023 by

Some 35% of chief revenue officers (CROs) will establish a generative AI operations team within their go-to market (GTM) organization by 2025, according to a June statement from Gartner. The focus on generative AI will democratize, accelerate and enable the production of buyer-centric messaging and content, the technology research and consulting firm claims. “There is a great burden on sellers… 


Complexity will save salespeople

July 5th, 2023 by

What are tomorrow’s most important sales competencies? We’re entering a “brave new world of sales”, fuelled by the convergence of evolving B2B buying behaviours and the availability of AI-based new technologies. Is change the only constant, or do some of the traditional attributes of a successful salesperson remain important? I think it’s clear that many relatively simple pre- and postsales… 


Questions, questions, questions!

April 20th, 2023 by

How and why we ask questions is important. The twins of curiosity and ignorance Dr Marlys Witte is “a surgeon without hands”1, a researcher and educator of medical students and the self-proclaimed mother of the “medical ignorance” movement. She has not just adopted the Socratic method of educating through questions; her medical education model also develops the capability to be… 


Sales leadership and CRM

April 20th, 2023 by

What role should sales leadership play in their organisation’s deployment of CRM? A CRM application lies at the centre of the technology stack of most sales organisations. It often represents one of the most significant investments made to support sales effectiveness. And yet both organisations and users often express frustration with both the user experience and the quality of the… 


Are you delusional?

April 20th, 2023 by

Don’t rely on “hopium” – the mindset that blocks agency growth and loses deals. I once had a boss who said, “I think we got away with that one” after just being told by the chairman of a global cereal brand our creative proposals were “the biggest load of crap ever seen”. We were fired the next day. The agency… 


Salespeople and leaders differ on key aspects of buyer centricity

April 20th, 2023 by

Recent research highlights differences in how sales leaders and sellers view the best ways to engage with prospects, but the majority agree that buyer centricity is the right approach overall – that’s according to a study conducted by sales training specialist ValueSelling Associates and L&D publication Training Industry. A significant majority of sales leaders (61%) believe it makes sense to… 


Three sales books with a difference

April 20th, 2023 by

A trio of important research-based sales books are in the pipeline this year and all are well worth checking out for different reasons. Book 1 The first of these is Transforming Sales Management: Lead Sales Teams Through Change by Grant Van Ulbrich, set for launch on 3 May 2023 along with the “Scared-So What” personal change app, which will be… 


UK housebuilder recognised for sales ethics

February 13th, 2023 by

Persimmon is the first homebuilder to achieve the Institute of Sales Professional’s Investor in Sales award. The award recognises commitment to develop strong customer relationships based on integrity, trust, and ethical selling. To date, 114 sales advisers have been fully accredited with the ISP with more to follow. Meanwhile, staff turnover within its sales excellence programme has fallen by 70%… 


SEASAC draws over 100 competitors

February 13th, 2023 by

Over 100 students from universities across South-East Asia recently competed in three rounds of the latest South-East Asia Sales Competition (SEASAC) 2022, sponsored by paint manufacturer PT Propan Raya. The competition offered participants a “great sales educational experience” one of the leading judges for the final round, Dr Colin Mackenzie told the Journal. The qualifying round was completed on 13-15… 


20% cuts in pharma commercial roles?

February 13th, 2023 by

The way that pharmaceutical and medical device companies market and sell their products is on the cusp of major change, according to a paper from industry consultancy Impatient Health. Significant cuts are expected across commercial departments in 2023. “By the end of the year we will see 20% trimmed in commercial roles, at both HQ and country level,” the authors… 


Apprenticeships offer better ROI than traditional degrees

February 13th, 2023 by

Marking the start of National Apprenticeship Week on 6 February 2023, senior UK Treasury minister John Glen has called for students to undertake apprenticeships as an alternative to a traditional university degree. As part of the government’s campaign to boost apprenticeships, the Chief Secretary to the Treasury says that apprenticeships can offer better ROI for young people and will also… 


3 key business technologies for 2023

February 13th, 2023 by

3 key business technologies for 2023 1…. 


Too many cooks…

November 28th, 2022 by

How a single sales methodology can help to reap global benefits I am constantly amazed at how quickly companies that invest in a sales training methodology are led astray and lose out on the benefits it can deliver. Often, as the roll-out draws to a close, someone proposes a new “shiny toy”. Incredibly, they go for it, short-circuiting all the… 


Developing the potential of talented salespeople

November 28th, 2022 by

Why development is so much more than just training. In “Hiring salespeople with talent” (see pages 6-7), I explored the challenges involved in making good sales hires. Now I want to shift attention to some of the key things we need to do if we are to fully develop the potential of the talented salespeople that we have just hired…. 


Hiring salespeople with talent

November 28th, 2022 by

Why an evidence-based approach is the route to a successful sales hire. Finding and recruiting the right salespeople is perhaps the most important role for any sales manager or leader. Hiring the wrong person – or at the other end of the scale, failing to fill the position at all – is costly in so many ways. The wasted recruitment… 


Cranfield KAM Forum (Reports from Q2 2022)

September 30th, 2022 by

Cranfield KAM Forum has now restarted face-to-face sessions in parallel with its online seminars. The success and popularity of the online seminars has demonstrated that there is benefit from them continuing in parallel with the face-to-face sessions. As always, the speakers and subject were chosen to be particularly relevant to key account managers building and maintaining business in the current… 


Get in the flow

September 30th, 2022 by

SAP’s Experiential Sales Learning programs allow salespeople to learn in the flow of their work. To ensure that business continued to flow, in 2020 most companies worldwide responded to the pandemic by making the transition to remote working. More recently, as some businesses began to require employees to work onsite again, others have been cementing a hybrid working model as… 


Focus on storytelling

September 30th, 2022 by

When a group of non-native English speakers wanted to hone their English writing and speaking skills, they joined a programme exploring a range of literary genres via the work of a cross-section of authors. We set these business leaders the task of recounting their most memorable sales experiences in the Journal. In this special feature, we explore the rationale behind…