Tuesday, November 25th, 2025

Personal Branding Tips

This edition focuses on the importance of personal branding in sales. Here are five top tips each for salespeople and their managers. Sales Tips 101 From a salesperson’s perspective Sales Management Tips 101 From a sales manager’s perspective: +

Tuesday, November 25th, 2025

Elevate your selling with personal branding

Q: How have buyers needs and expectations changed recently? A: According to 2023 Challenger research into “How B2B buyers make purchase decisions”, buyers demand compelling insights and “won’t tolerate a meeting that doesn’t engage them and motivate them to action”. Moreover, when the Challenger team asked buyers about their opinions of seller skills in relation to providing a powerful sales… 

Monday, November 24th, 2025

Your authentic personal brand

Moving beyond the personal branding noise. Personal brand has earned its place in 2025’s buzzword bingo. The term triggers something different in everyone. For some, it’s an eyeroll; for others, it’s anxiety about keeping up. Some people are energised by it. My friend Anna hates it altogether because she refuses to be pigeonholed or put in a box. Your personal… 

Monday, November 24th, 2025

Stand out from the crowd

Personal branding as a competitive advantage in a world of AI and automation. Personal branding has been a fashionable term for some years now and it is often taken as something “we all need to do”. Yet, very often we don’t stop and ask why. For this reason, personal branding seldom has the strategic attention that it perhaps deserves. In… 

Monday, November 24th, 2025

Six pillars of personal branding

Why your personal brand is built one conversation at a time. When social media consultants talk about “personal brand” many instinctively think of LinkedIn. They talk about polished profiles, regular posts, and carefully curated content. There is no doubt that a strong digital presence can raise visibility and credibility. It might make potential customers more willing to respond to our… 

Monday, July 7th, 2025

Consumers wary of social media

Consumers report that social media is their least trusted source when making buying decisions; at the same time, it’s where they interact with family and friends, who also serve as their most trusted sources. These are among the latest findings in a 9 June article from consultants McKinsey: “State of the Consumer 2025: When disruption becomes permanent”. When ranking sources… 

Tuesday, May 3rd, 2022

Cranfield KAM Forum online

Reports from Q1 2022 While the Cranfield KAM Forum is planning to restart face-face meetings in late 2022, the success and popularity of the online seminars has demonstrated that there is a benefit from them continuing in parallel with face-to-face sessions. The speakers and subject were chosen to be particularly relevant to key account managers building and maintaining business in… 

Tuesday, November 10th, 2020

Write like a pro

As a sales leader you may be a great talker, but how do you find your written voice? No matter how skilled you are as a practitioner, no matter how you have grown and flourished professionally, if you cannot express yourself with simplicity, in language unencumbered by business jargon, your work counts for little. Nowhere is this more evident than… 

Tuesday, May 26th, 2020

Cross-cultural sales into China

This study, adapted from a 2018 University of Portsmouth Business School MA Sales Management dissertation, explores the adaptive sales model and its suitability for cross-cultural sales into China. The author was surprised at the lack of cross-cultural awareness and understanding in global sales and communication, with even established exporting enterprises lacking an ability to fully engage and communicate effectively with… 

Monday, September 24th, 2018

Social selling – five key concepts

Social selling is still about conversations. But you will need to update your sales model. All of us in sales are well aware that the way people buy has changed. Salespeople are no longer part of the buying process “by right”. Thanks to the Internet, buyers are better informed and more autonomous than ever before. Somehow we have to be…