Stand out from the crowd

24th November 2025 |   Adam Gray

Stand Out From The Crowd

Personal branding as a competitive advantage in a world of AI and automation.

Personal branding has been a fashionable term for some years now and it is often taken as something “we all need to do”. Yet, very often we don’t stop and ask why. For this reason, personal branding seldom has the strategic attention that it perhaps deserves.

In the coming months (and years) personal brand and the human touch are likely to become ever more important as our decisions are increasingly shaped by the AI and automatedmarketing world in which we now live.

Back in 2015 CEB (now Gartner) produced some shocking research that showed the buyer was typically 57% of the way through their buying journey before the seller was aware of them. By 2024 (according to the 6Sense Buyer Experience Report) this statistic had risen to 70%.

Adam Gray Co-founder DLA Ignite

Co-founder at DLA Ignite

Adam Gray has been in sales and marketing all his life. Nine years ago, he co-founded DLA Ignite with Tim Hughes with the goal of helping organisations use social media to generate awareness, increase credibility and start more conversations with their ideal customers. They have developed a methodology that is certificated by the ISP and regularly speak at events about how a presence on social media is now a crucial cornerstone of success in sales.